This year, the Senate’s communications committee has been inquiring into the economic and cultural value of Australian content on our media services.
Written submissions to the committee from SBS and Save Our SBS put the case for set quotas of Australian content saying it ought to be fully-funded. Save Our SBS argued that if content were fully-funded, there would be no point in SBS carrying advertisements. To stay faithful to its Charter, Save Our SBS said that SBS needs to present more programs in languages other than English, and that could be done
The economic reason to remove in-program advertising on SBS
Apart from ease of viewing, there are many reasons to shift advertising away from programs on SBS but until now, the economic benefits have not been explored.
SBS aims to inspire “inclusivity and social cohesion.” That’s what drives the broadcaster and this aim is articulated in its Corporate Plans, underpinned by its Charter.
Despite SBS’s aims, The Scanlon-Monash Index of Social Cohesion 2007‑2018 shows that social cohesion has been falling in Australia since 2007. The Index parallels the period
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