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SBS hour logged with 50 percent more ads than allowed

SBS appears to have 50 percent more advertising in some primetime hours than the SBS Act permits according to a series of findings carried out by Save Our SBS from 2009 to 2020.

Promos were not counted. Nor were classification announcements, community service announcements, sponsor billboards and sponsored promos.

Under section 45* of the Special Broadcasting Service Act 1991 advertising is limited to “not more than 5 minutes in any hour of broadcasting”. Promos do not count as an advertisement and the Act excludes them from counting in the 5 minute hourly cap*.

Out of 66 hours of primetime logging, Save Our SBS detected 22 hours that would appear to contain more than 5 minutes of advertisements per hour — without counting promos. When promos were counted, SBS had up to 15 minutes of non‑program matter (ads plus promos).

comments below

The RESULTS are here.

This poll opens soon.
â–º There are too many ads and promos on SBS.
Total Votes : 6753
This poll opens soon.
â–º SBS has too many commercial breaks disrupting programs.
Total Votes : 6663
This poll opens soon.
â–º Most in-program commercial breaks on SBS look forced or artificially contrived, and it would be misleading to describe them as natural program breaks.
Total Votes : 6632


In one-third of random primetime logging spread over 10 nights — 6 PM to midnight — the logs detail what appears to be up to a 50 percent overrun of advertising.

However, the logs show that generally SBS carried around 30 minutes of ads over a six hour period (which averages to 5 minutes per hour) plus a similar amount of promos. An excess of ads in one hour was usually offset by an underrun in another hour. SBS is not permitted to average advertising across the day. The parliament rejected that idea in 2015 and 2017, signalling SBS must not exceed the 5 minute hourly advertising cap.

Although most viewers can tell a promo from an advertisement, the average viewer may mistake some spots — that clearly are not promos nor community service announcements — as ads.

The SBS Act exempts spots from inclusion in the 5 minute hourly advertising count for SBS products, services or activities, and community information or material where SBS did not receive any consideration in cash or in kind*. If a spot appeared to genuinely fit the exemption, the spot was not counted in the 5 minute hourly advertising count. However, as SBS does not caption ‘community service announcements’ nor identify if a spot satisfies the exemption criteria, it was difficult to be sure if SBS applied an exemption or why. On-air transparency to confirm exempt spots was lacking.

At times, SBS associated itself with a large international private company under the guise of organising a community event but the private company claimed ownership of the advertised product charging consumers hundreds of dollars for it.

Spots for commercial money making ventures were logged as advertisements.

Save Our SBS first began monitoring SBS transmissions back in 2009 for internal use only to understand the detail behind complaints that ‘SBS looked too commercial’. The historical logs showing the hourly advertising excesses were publicly released in evidence before a Senate Committee in 2015.

Following historical and recent complaints to Save Our SBS claiming an excessive number of ads, too many commercial breaks, and breaks that appeared forced (instead of natural), Save Our SBS resumed random primetime logging mid year, only to discover after five nights, there was at least one hour — and often more — every night, in which SBS appeared to exceed the 5 minute hourly ad limit, except on NITV.

In today’s digital age, it is an easy task to run software that continuously checks every second of the day, that the previous hour — up to the moment of the check — did not exceed 5 minutes of ads.

The ADS column below indicates the hour in which more than 5 minutes of advertising was logged. PMO refers mainly to promos and spots that were not logged as an advertisement. The non‑program matter (ads plus promos etc) appears in the TOTAL column. The durations are in minutes and seconds.

Food 4/6/20 10PM-11PM 7:30 7:15 14:45   
Food 4/6/20 7PM-8PM 6:00 6:55 12:55
World Movies 3/6/20 10PM-11PM 5:30 1:45 7:15
World Movies 3/6/20 8PM-9PM 5:30 2:45 8:15
World Movies 3/6/20 6PM-7PM 5:15 4:15 9:30
VICELAND 2/6/20 8PM-9PM 7:00 6:50 13:50
VICELAND 2/6/20 6PM-7PM 5:30 5:45 11:15
Primary 1/6/20 6PM-7PM 5:30 3:45 9:15
TWO 20/2/14 11PM-12MN 5:30 3:31 9:01
TWO 20/2/14 9PM-10PM 6:00 6:47 12:47
TWO 20/2/14 8PM-9PM 5:30 10:34 16:04
ONE 13/2/14 10PM-11PM 6:00 5:15 11:15
ONE 13/2/14 7PM-8PM 5:30 3:55 9:25
ONE 6/6/12 11PM-12MN 6:00 3:09 9:09
TWO 8/4/11 9PM-10PM 5:30 2:37 8:07
TWO 8/4/11 7PM-8PM 5:45 9:24 15:09
ONE 7/4/11 10PM-11PM 6:15 2:59 9:14
ONE 7/4/11 9PM-10PM 6:00 4:23 10:23
ONE 7/4/11 7PM-8PM 6:00 4:36 10:36
SBS ONE 10/11/09 10PM-11PM 5:30 2:12 7:42
SBS ONE 10/11/09 9PM-10PM 6:00 3:23 9:23
SBS ONE 10/11/09 7PM-8PM 6:30 3:05 9:35

In the logs of 2 June this year, SBS VICELAND appeared to exceed the advertising limit in two separate primetime hours. The channel was logged having 40 percent more ads than permitted from 8 PM to 9 PM with ads saturating the popular “8 Out of 10 Cats” program. It ran 47 minutes but occupied an hour slot. The 6 PM to 7 PM hour appears to have exceeded the limit by 10 percent. Each hour totalled 13 minutes and 50 seconds, and 11 minutes and 15 seconds respectively of non‑program matter. That is on a par with commercial television.

Similarly, on 4 June SBS Food was logged as having 7 minutes and 30 seconds of ads (50 percent over the limit), on top of 7 minutes and 15 seconds of promos, disrupting the program with 14 minutes and 45 seconds of non-program matter from 10 PM to 11 PM. On the same SBS channel, the 7 PM to 8 PM hour was logged as carrying 6 minutes of advertising (20 percent above the limit), plus 6 minutes and 55 seconds of promos, totalling 12 minutes and 55 seconds of non-program matter. There were around 36 minutes of promos that night from 6 PM to midnight.

The logs confirm a lot of clutter in every break on SBS. The broadcaster places around 10 spots in each commercial break with a high number of promos additional to ads.

SBS uses promos as timing adjustments so each program commences at the publicised time. There was a time — in the distant past — when SBS had less promos and ran hostings and short programs scheduled to fill, enabling each program to begin on time.

On the SBS World Movies channel there were three separate hours logged as exceeding the 5 minute hourly advertising cap on 3 June, while there was one such hour on 1 June on SBS’s primary channel. Every hour 6 PM to midnight averaged about 10 minutes of non‑program matter per hour.

All logging was of SBS transmissions in Melbourne, detailing down to the precise second exactly what went to air and its duration. The complete logs are at the links below:-

5 June 2020 NITV 6PM-12MN

4 June 2020 SBS Food 6PM-12MN

3 June 2020 World Movies 6PM-12MN

2 June 2020 VICELAND 6PM-12MN

1 June 2020 SBS Primary channel 6PM-12MN

20 February 2014 SBS-TWO 6PM-12MN

13 February 2014 SBS-ONE 6PM-12MN

8 April 2011 SBS-TWO 6PM-12MN

7 April 2011 SBS-ONE 6PM-12MN

10 November 2009 SBS-ONE 6PM-12MN

On 9 April last year, SBS’s Managing Director, James Taylor told Senate Estimate that the SBS Board imposed a set of “director KPIs” relating to him and his team measuring what he is accountable for; SBS’s “core commercial revenue”. That’s advertising. The extent to which bonuses are paid on an ability to maximise commercial revenue was not detailed but at an Estimates hearing on 3 March this year Mr Taylor said their “best practice is to minimise disruption to audiences” in the placement of ads. That statement does not fit with 5,000 viewers of a 300 page report who say there are too many disruptive commercial breaks and too many ads on SBS. The report was forwarded to SBS.

1,244 comments to SBS hour logged with 50 percent more ads than allowed

  • Worst of all are the gambling ads. Whilst realising revenue has to come from somewhere, please explore avenues other than promoting gambling and junk food.

  • Bob Y

    There are far too many ad breaks on SBS. It ‘s more unwatchable now than ever.
    We can’t stand the number of commercial breaks anymore.
    Surely the board and management must know just how annoying it is.
    If you can’t get rid of the ads, at least have less commercial breaks!
    One break every 30 minutes we could cope with but not the current number.
    And why are there so many promos? We end up switching off.
    None of the breaks look natural ever. They’re obviously all forced into the program. Contrived is the word, not natural. All of them.
    Keep your ads if you want sbs but just give us less interruptions.

  • nola bartak

    The length of the ad breaks are really bad and make programs very disjointed.

    It is so very annoying and seems to be worse than ever.

  • Allan

    Agree 100% that there are too many gambling ads. One gambling ad is one too many.

  • Judith Leslie

    Constant breaks with the SAME repetitive ads. Sometime the same ad twice in one break

  • Helen Vidovich

    There are too many advertisements and the amount or repeats is enough to drive anyone insane.

  • Richard Hodgson

    Please remove all gambling ads from SBS.

  • I COULD NOT BELIEVE THE NUMBER OF ADDS THE OTHER NIGHT, ONE AFTER ANOTHER, WHERE I kept saying to myself, that surely is end. I was not counting from the beginning, but it seemed like roughly 15 ads, some short, some not so short,one after another. My wife and I both said: This is ridiculous.


    SBS is becoming unwatchable with the excessive number of ads in prime time viewing. Please reduce.

  • Philip Browne

    SBS should not need ads to maintain its financial stability – it should be adequately funded from public sources – governments, including the current commonwealth government, talk of the benefits of a multicultural society and like to take credit for them – they should put their money where their mouth is.

  • The ads on SBS are totally disruptive, I now record all programs that i want to watch and play them back skipping the ads.So i’m not seeing any ads at all!

  • Rey Leon

    How is this amount of promo and advertising material simply allowed when the SBS is a public body? The Coalition is always quick to clamp down on every other aspect of our public broadcasting.

  • Clive Williams

    Like my friends I record SBS programs so that I can delete the ads. That means advertisers are wasting their money on us.

  • Dr Geoffrey Brown

    Privatisation is a massively failed project of the deeply iniquitous neoliberalism. A return to Keynesianism (which saved the world from the Great Depression and is doing so now with COVID-19) would see our national multicultural broadcaster, SBS, return to be entirely publicly funded. Our pre- and post-second world war grandparents had the balance right!

  • Tony Guttmann

    The number of ads in a row is ridiculous. We used to watch just SBS and ABC. Now it’s pretty much just ABC because of the number of, and frequency of, ads.

  • Marilynne cahn

    The gambling ads in particular are worrying – they are unethical.
    We’ve changed to watching Netflix programs because of over-advertising. Would prefer to watch SBS without ads.

  • Carolyn Quadrio

    The commercial ads on SBS have ruined viewing pleasure, it is a great tragedy that our federal government is so opposed to public broadcasting, especially when the quality of commercial TV is so poor.


  • Bernadette Reeders

    Given the destruction caused by gambling, I think advertising it is unconscionable. I resent gambling being ‘normalized”, and seen as an inevitable part of ‘sport’. What do we expect our kids to learn from this?

  • Anthony C Lunken

    Streaming adverts are a pain. If you try to scan through to a particular place in a program you cannot miss out the adverts.

  • Robert H Birch

    Please give us back our original SBS and leave the heavy advertising to the commercial channels, as was originally intended.

  • Andrew Woods

    SBS was once a place for honest docos, enlightened world news and refreshing content.

    Now it’s car ads and other junk etc which barely distinguishes it from regular commercial nonsense.

    Please return this channel to it’s rightful dignified place.

    Cut the nonsense and properly fund it. When ads come on I often switch over or off (or go on the internet.).

    There’s enough noise and insanity in the world already.
    SBS is better than that. Please take this on board and thanks for reading.

  • Daryl Hume Cook

    In particular, I object to promotion for a different program appearing all the time on the bottom right of the screen while I am watching a chosen program.

  • I agree that SBS has far too many advertisements because it is inadequately funded by the current NLP Government. SHAME on them !!

  • Suzy Dempster

    We should have seen it coming! A few innocent ads on SBS…the thin edge of the wedge. It’s now close to unwatchable television.

  • Ian

    The ads in SBS On Demand are also infuriating! A lot of the ads are just self-promotions for other SBS programs – so why interrupt the program at all?. I am really put off watching SBS free to air and SBS On Demand.

  • Amanda Lopez

    I agree with Bob Y and hence have diminished my watching of SBS to a large extent, even the SBS news which we used to love. So sad.

  • Peter of pumpkins

    Ad and promo breaks are too long on SBS, often disrupting tension or story line.
    Some ad topics such as gambling are abhorrent and should not be broadcast at any time.
    Limit the number of breaks if we must have ads. But why do we have to have ads at all?

  • Julia Woinarski

    We always watch ABC now although their promos are annoying too. Which is a shame as SBS have some really good programs.
    And when we do watch SBS the mute button is never very far away.

  • Terence Welsh

    The 3 or 4 ad breaks in programs that I view really ruin the shows. I don’t watch them anyway, I start switching channels & come back when I think the ads are over.

  • Frances Long

    I am also troubled with the number of ads for betting agencies. But want to praise the excellent Indigenous channel for its content, which would be even better if there were not so many ad breaks during programs.

  • chris ablett

    Far too many ads and promos and lengthy ones at that. If SBS wants an audience they are going to have to rethink this situation. It’s just become another awful commercial station.

  • Andrew

    I agree there to many ads, I especially dis like the ads promoting gambling

  • Marian Quartly

    Yes – please explore avenues other than those promoting gambling and junk food.

  • Lee

    Thank Heaven for the MUTE button. The self-advertising of SBS’s own programs is just as annoying as commercial ones..

  • Anne G

    I have always loved SBS especially when it was completely publicly funded.
    The content is still good but the increasing number of ads, and repeated ads have made it
    so annoying.
    Given its unlikely to be publicly funded again, sadly,
    ads at the beginning and end of programs would be acceptable.

  • Rick Hayllar

    More funding for the Federal Government is required

  • Susan Ostling

    The ads (no matter the art of recording then fast forewarding through the ads) simply turns me off the non ad content. It all seems to go into the mix of troubling stuff and seriously undermines the pleasure of good reporting and the excellent selection of international cinema for which SBS is recognised.
    Commercial advertising on SBS undermines the purpose of SBS.
    No ads would increase the pleasure and desire in viewing SBS content.

  • Tim Herring

    I agree wholeheartedly to get rid of the ads and promos which are ruining enjoyment of SBS. Go down to 5 mins per hour maximum.

  • Martyn Brogan

    Why does SBS have to have ads at all and if they do why DURING programs rather than at the end of or beginning of programs?

  • Beryl

    If there were far fewer ad breaks, I would watch SBS so much more often, as it is still my favourite channel!

  • Carol

    As the number of additional and intrusive ads on SBS has increased, my program viewing has declined. I now watch few programs on SBS because of the number and frequency of the ads. I used to watch a lot of SBS programs. As watching an SBS program becomes increasingly like watching one on a commercial channel with the frequency and type of ads now being broadcast, unless this situation is reversed, I guess that I shall soon give up watching SBS completely as I have all commercial channels.

    SBS should return to playing a significant part in providing information and entertainment to a multicutural Australia. It needs to do better and reign in its current advertisement actions.

  • Greg Noonan

    Having any ads is bad enough but I am fed up program promos. The moe I see ther less I feeel inclined to watch the actual program being promoted!!

  • Julanne Sweeney

    I’m grateful somebody is documenting all these sometimes harmful and always distracting ads,then trying to address the problem. THANK YOU SBS Friends

  • Warwick Hempel

    There should be no adds during a program and adds for betting and gambling should be outlawed!

  • Stewart Jackel

    I circumvent the ads by recording stuff and FF through the ads when I’m watching.
    With repeats of Father Brown on ABC the only chanells worth watchong are at SBS but I’m not going to waste my life watching puerile DSP ads.

  • Lesley

    The number of ads and promotions are driving me crazy. I record everything I want to watch on SBS so I can fast forward as it has become unwatchable without doing that.

  • Petrina Slaytor

    Absolutely agree about the awful gambling ads which should be banned!

  • Tony durant

    A public broadcaster should not be compromised by over advertising . If it has to then let’s all agree to better funding levels. The ABC needs this certainly

  • Clive Edmead

    The repetitive promos on SBS also drive me insane as we all have that little button on our remote that gives us a program guide that is constantly used during their commercials.

  • Dr Diana Wyndham

    This is a slippery slope – the wedge is getting larger and larger. I tape the programs and watch later so I can zap the ad breaks.

  • Teresa

    I understand the need for adds to try &get some funds. I love SBS & I want it to have funds to keep up the excellent programmes they currently show plus the great selection of streaming movies we have with them.

  • Pat O'Connor

    SBS = Selling BS!

  • As a regular SBS watcher I find so may ads very distracting especially partway through a program.

  • Ennio Bardella

    The length and frequency of ad breaks has gradually increased to disturbing levels. Yet another example of LNP funding cuts and interference I suspect.

  • Petrina Slaytor

    No ads, l no promos and particularly, no gambling ads.

  • Bess

    I don’t think there’s such a thing as “sensitive placement of ads” – but that should be strived for! Fewer ads and promos, placed at beginning and end of programmes, with no more than one placed during said programme, without interfering with story line.

  • Keith Beamish

    Abandon gambling advertising please

  • John Nelki

    There are far too many breaks during programs which is a shame because I think SBS has some great content. I tend to record my favorite programs and watch them later so I can fast forward all the breaks.

  • The only SBS channel I watch now is NITV. At least they have NITV promo breaks rather than ad breaks.
    I don’t like the ads in On Demand TV series either – there are too many per episode, most of them are targeted at people with lots of money, and they’re also repeated ad nauseam!

  • Su Langker

    SBS used to be completely government funded. Since it has had to use advertisements to stay on air, the content is far less multicultural than it used to be. Much as I appreciate French and Scandinavian programs, there are probably not so many French or Scandinavian Australians! As for advertisements, I always pause the program I wish to watch so I can fast forward through the ads. If everyone did this it would completely defeat the purpose of advertisements.

  • Albert

    SBS fills every afternoon with dodgy insurance ads concentrating on selling funeral plans, life and income replacement insurance. I expect SBS to have a higher standard than advertising these rip-off schemes.

  • James Sutton

    SBS was introduced as a channel for the people but in latter years as been progressibely stripped of its charter by introducing more and more ads and promos. This is not only disruptive but downright insulting to the people who have supported the SBS. I for one am turning away from watching this channel purely due to the ads.

  • ND

    Counter-productive, SBS. Where once one could tolerate a few ads now one simply records for later, in order to ff through the ads and all the other disrupting, annoying, repetetitive junk. Hey presto! No rubbish food, no shouty gambling ads, no promos over and over

  • s thom

    ads are insulting. for true entertainment don’t have ads

  • Michele Dreyfus

    Nothing new: as I said before, since we find the breaks intolerable, we rarely watch SBS ‘live’ any longer . We record the programs we want to watch and fast forward through the ads or watch SBS on demand.

  • Bronwen Campbell

    The aim must be to return SBS to the ad free channel it was set up to be. We can certainly afford to have two independent, taxpayer funded TV channels showing quality material. Who knows, people might actually return to FTA TV if they were not bombarded with witless ads.
    In the meantime ads on SBS should be confined to between shows. Trashing art to sell things has gone far enough. Stop the ads.

  • Jennifer Holmes

    Here’s hoping for pleasant viewing, ad free!

  • Angelika Treichler

    Being a migrant, I used to love watching SBS, but the often stupid and unethical adds spoil it for me. My tax money should fund this public broadcaster instead!

  • Peter Hill

    Too many ads. The same ad repeated over and over. Breaks at illogical times the program. Huge volume discrepancy.

  • ERIC

    Given the amount of “breaks” (read ‘advertising’) the standard of SBS is rapidly falling to below the worst of the commercial stations. SBS should remain the Special Broadcasting Service it was set up to be.

  • Alison Jones

    Too many adverts. The worst are the gambling adverts

  • Ian Woff

    SBS was never intended to be a commercial station, and should never have been forced into screening advertisements.

  • Julie C

    The ads breaks are very constant and disruptive. Often the same ad is repeated in the same segment. The gambling ads in particular do not belong on a public broadcasting screen. Why has it come to this?

  • Jeff Loewenstein

    Adverts are one thing…and bad enough, but SBS seems to bung them in willy-nilly. The channel is debasing what it is supposed to be doing. The SBS “product” is very good – but spoilt by the adverts.

  • Howard Hilton

    SBS on demand is if anything worse than SBS live

  • Sally Cousens

    OH no you just deleted my very detailed comment because I forgot to put in my name and address! Cant do it again. Please somebody somehow provide SBS and the ABC with adequate funding so we can continue to get high quality programmes and support for Australian film makers. Without having to rely on ads. What’s more regularly repeated ads during the same programme.

  • Narelle Jarvis

    I’ve been grumbling on social media since the “upgrade” of SBS. There are too many disruptive breaks and they’re so repetitive with the same advertising and promos, that I feel that someone is trying to brainwash me. I hate McDonalds no matter how cute the dog is and I’ll never buy their junk food. Dare I say that I’d prefer an increase in tax, if needs be, to get this annoyance removed from SBS? I have a friend who records programs just so they can fast forward through the interruptions. Great idea.

  • Anne H

    I am annoyed by the frequency, repetition and inappropriate timing of ads on our SBS broadcasting. While I find the programmes very interesting and often inspiring, I’m deterred by the ads; even on SBS catch-up where yet another ad rudely interrupts the show and I switch off. Please make our SBS broadcaster wonderful again by reducing ads and being more thoughtful about placement.

  • Muike Nelson

    It seems to me that SBS has left the guidelines initiated at its inception. Remember, ‘bringing the world back home’.
    The content (and the various presenters) seems to be skewed toward presenting left wing , so called ‘woke’ ( I suppose meaning ‘politically correct’) philosophies.
    Because of this seeming imbalances I don’t bother with SBS, or for that matter the ABC, these days.
    The internet provides most of my news, current affairs and entertainment now.

  • Bruce Roberts

    It’s simple, there are just too many ads!

  • Michael Vanderkelen

    I agree with the earlier comment that it is preferable to record programs and fast forward over the ads. And, totally agree about getting rid of gambling ads

  • Jus have our government properly fund the SBS and ABC properly. Just do it, please.

  • Hilda Benjamin

    I very seldom watch SBS these days due to the ads which are very intrusive. This is a shame because SBS often appears to have programs which are far more interesting than the junk on 7,9 10 and their spinoffs.I watch Netflix instead. If SBS controlled ads and reduced the interruptions I would quite possibly go back again.

  • christopher baker

    Many programs on SBS I just stop watching because of 1) the irritation of the adverts themselves, and 2) the breaking of the flow of the programs.

  • Ross Weetman

    I can remember when SBS had NO ads.

    Infinitely better.

  • Diane Wilder

    The frequency and placement of advertising is disrespectful to the viewer and all those who laboured to produce the programme being interrupted. It’s an insult.

  • Fran

    Even worse is the repetition of the same ad or promo EVERY break. This is like waterboarding! Very offensive.

  • sally pryor

    Two things
    I would be willing to pay a modest Netflix-like fee not to have programs disrupted online

    I can understand needing income if the gov starves you of funds. But Why Oh Why disrupt the viewing experience in the middle of a program to tell me about other SBS shows. There’s no financial benefit to SBS and it just makes viewers like me angry

  • Bruce McIntyre

    It needs repeating : Too many adds

  • Denise

    Very disappointing to have so many ad breaks on SBS. Some nights they seem to occur every 15-20 minutes. It used to be fantastic to be able to watch a movie or show with ads only appearing at the end of the programs before the next started.

  • Terry O'Donnell

    There is a simple way for SBS to stop annoying their viewers and that is to only broadcast commercials BETWEEN programs and reduce their number to conform to the regulations.

  • nicholas beauman

    Not only are there far to many ad breaks, the promos for upcoming shows which go on for weeks, are relentless.
    But my biggest gripe is the willy nilly fashion in which they just chuck in add breaks; with no thought
    whatsoever to the jolt you sometime experience.
    Even a fade to black or a fade up from black would prepare the viewer.

  • Ian Fox

    Who knows, SBS may become like Youtube – you pay/subscribe to avoid the advertisements … is there a cunning plan afoot?

  • Bruce McIntyre

    It needs repeating, too many adds

  • Julie Clark

    There are so many ads on live SBS and during programs on SBS on Demand that we have almost given up on watching. Very good programs are ruined by frequent and inappropriately timed ads.

  • Carol Stephens

    The never-ending ads and promos are spoiling SBS viewing. I,like others
    record and watch later so as to fast forward through the annoying stuff.

  • Geoff Poynter

    I am fully in agreement with the sentiments expressed in the comments made. Remedial action must be taken.

  • Cameron Davie

    I can allow (just) ads on SBS BETWEEN programs but cannot accept or forgive the intrusion of ads WITHIN programs, especially during movies, but in ANY programming. It is an insult to both the audience and the program producers and hugely destructive of the immersive experience of watching quality programming, which is surely what SBS aims to deliver. If SBS MUST have ads to survive (because the government won’t fund it sufficiently) it should model itself on the successful and long-held practice in Germany (among other European nations) of running ads between programs only. The kind of audience SBS serves would return in droves.

  • Kathryn Gillespie

    Only last night my family and I commented on the incredible number of ads on SBS – on and on…. So tiresome and breaks the continuity of the main program. Thinking of going to some other form of entertainment.

  • Paul Belfanti

    Save Our SBS from Ads. Start by eliminating them from the News!

  • julie copeland

    My family & I have been loyal SBS followers since its inception. It was a great, bold idea; an alternative, quality broadcaster reflecting the multi-cultural nature and interests of Australia’s population.
    I appreciate SBS has to take advertising to suppliment its funding in order to do what it does, so we tolerated the European-style block adverts & promotions before & at the end of its programs.
    But as SBS management obviously doesn’t understand or care about the destinctive nature of SBS’s brief, sadly it’s become like any other commercial network, driven by profit and whose sole purpose is to deliver the largest, mass audience to advertising.
    So sadly for us SBS has become not only irritating, but unwatchable.

  • I can remember when SBS had NO ads.

    Infinitely better.

  • Kaz Herbst

    Thankfully, the program content is still much better than commercial TV, so we can only hope that government funding is improved.

  • Geoffrey Whitelaw

    Have just come across this post and agree with all the above.
    Certainly puts me off. Remember when ads were at end of programs and from big corporates who just put forward corporate type comments like BHP advising what they did for Aus. Which were positive and interesting and I think more effectivel for the company. The overuse of promos on SBS and ABC is annoying and of doubtful value

  • Catherine B

    there are far too many ads and too many ad breaks…governments must start funding public broadcasting adequately or we shall end up with all television looking and sounding like the commercial stations – I record everything now on SBS and fast forward through the ads because even SBS on Demand is interrupted by advertising

  • Jenny Bofinger

    I dislike advertisements as much as anyone else. I wonder though if most TV programs are made with only enough content to fill say ninety per cent of the allotted time, and that time has to be filled – either by promos for upcoming programs or advertisements. The length of actual content in programs made overseas would depend on whether those countries had to allow time for ads/promos as well. In our ABC programs any promos are placed between rather than during programs but with SBS they are placed during the program as well, which is the most annoying part.

  • Kel Dummett15

    SBS has great content but it’s soiled by too many ads – especially promos. I now try to record live TV and watch later so I can skip ads. However this can be inconvenient at times.

  • Alexander de Vries

    I shut the commercial television stations out of my life years ago.
    I’m well on the way to doing the same with SBS.
    The ABC is my last resort, and even their incessant self promotions BETWEEN programs is driving me away from television altogether.

  • Pauline Sloan

    I agree that there are too many ads on SBS and I particularly do not like anything to do with gambline/horseracing etc. I do as others do and use my dvd recorder to record programmes I want to watch in order to not sit through the ads. I would like to see these ads reduced and in the case of gambling, removed completely. People with gambling issues need our support, not advertising for something that may have already ruined their lives as well as their families with this very sad addiction. Please remove them. Thank you.

  • Peter Huber

    These ad breaks are extremely annoying and the reason I NEVER watch anything on SBS On Demand is because of the poxy ad breaks there… I have a download app that downloads the content WITHOUT the ads.

  • Pat Harrison

    For some questions, I’d have like a ‘partly agree’ option. SBS does have too many ads, but I have some sympathy with this, given their inadequate funding.

  • Naru Boundie

    SBS was/is special because of the diverse presenters and programming-the last few years have made for frustrating viewing both live and on demand because of the constant adds, they are annoying and I suggest SBS viewers are not particularly swayed by the products constantly shown.

  • Maurice John Perry

    SBS often freezes during an Ad break and I have to exit and resume and put up with the ads all over again. It may freeze during during ad 3 of 3. I then have to exit and return putting up with the opening ad, then click resume and put up with another 3 ads. In total up to 7 ads before I can continue watching. SBS self promotion is also aggravating and insulting. I do not need to be told over and over again about any program….once during a film or episode is enough for an intelligent human being to retain.

  • Yes it is fact, even my dog agrees, it is so obvious.
    But it all comes down to one simple fact, do we want to watch a movie and be totally relaxed about it-and thus being an enjoyable experience to take us away from the stresses of daily life, OR
    do we want numerous disruptions to our focus on a single thing, again creating stress by redirecting the mind in multiple directions.
    This can actually drive a person insane, unless that is the intention.
    So does SBS want to drive us insane as the other stations already do………OR NOT?

  • Dr Lee Seldon

    Remove ads which can be harmful:
    – gambling
    – junk food
    – some drugs – in the USA drug ads MUST mention potential side effects

  • Suzanne

    I know that the ads are an issue but also is the left wing reporting which seems to be a bit prevalent. Maybe if the reporting was honest and truthful more people would support the SBS and not go to the ABC though no ads but Marxist in attitude.

  • David Coombes

    To make life easier for all remove ALL advertisements and rely on government as was first intended. Surely the funding of an independent SBS is more important than, for instance, wasting millions of dollars on logo designs that will never be used.

  • Simone Fraser

    For months I’ve only been watching SBS On-Demand but there has been a definite increase in advertisements, which does interrupt one’s absorbtion in whatever the program is.

  • Dave

    The new SBS website doesn’t work with ad blockers and tracking supression turned on. That was the official explanation when I comained that it wasn’t working. Shame on them.

  • Malcolm

    Why all the NAZI worship?

  • Barry Dale

    I am completely fed up with the endless and mindless promos, and repetitive mindless advertising.

    SBS is a commercial channel in disguise and is conning the taxpayer

  • Michael Kilpatrick

    I never watch commercial TV because of the frequency and loudness of the advertisements. SBS is now nearly as bad, and hence I rarely watch it any more. As others have said, advertising gambling is particularly egregious.

  • Charles Pace

    absolutely far too many ads and breaks on SBS. The number of commercial breaks are more than frustrating – they are off-putting. Does anyone at SBS have a clue how disturbing these ads are ? put the ads in at the end or the beginning but not disjointed and all over the place. We are watching less of SBS because of these off putting ads and breaks – it‘s just about unwatchable now more than ever.

  • Mark Nickols

    Far too many ads. It is not uncommon for precisely the same ad to be played twice in a row. Ad breaks can occur in the middle of an important plot development, or even in the middle of a conversation, abruptly interrupting the flow of a program. There are far too many ads for gambling, life insurance, funeral insurance and pay day loans.

  • I/we like watching the programs on SBS, but, there are so many ads on live SBS and during programs on SBS that are spoiling a very good organisation. The gambling ad promotions are particularly annoying and should be removed. The SBS programs are ruined by frequent and inappropriately timed ads. In some European countries, they run advertisements between programs only. SBS management should consider this method of presenting advertisements.

  • Neil Willetts

    SBS is a public broadcasting service – why should it be allowed to have ANY advertisements? In our view its programs are on average much more interesting than those on the ABC, as well as being better directed towards Australia’s multicultural community. Why spoil this reputation with inserted garbage? The Federal Government should increase its support of SBS so that program excellence can be maintained without the detracting advertisements.

  • Lucinda Flynn

    in addition, the ads frequently ‘break’ the programme, by getting hung right when they end, which means I have to refresh, then watch the entire ads segment AGAIN, after whichis sometimes hangs for a second time. It is just so frustrating having ads ruin a show.

  • It is not just the ads for commercial products, which are repeated ad nauseam – especially for NAB – but the repetition of ads for SBS’s own programs and station idents. To add insult to injury, some ad breaks are for many products over several minutes, whereas another break might be for just one station promo. Especially irritating is trying to watch movies on SBS World Movies. It should be remembered that this is a public broadcaster. Shame on its management.

  • Suzanne Marks

    SBS has a proud history of reflecting the Australian multicultural community. Unfortunately in recent years it has rather debased itself with the degree of commercial derived income it has chosen to generate. While I accept that funding has to come from somewhere, SBS should not have been left by various governments to fend for itself. I believe that a multicultural national broadcaster enriches and sustains our diverse democracy.

  • Neill Bencke

    Elimination of all ads from SBS is my preference

  • David Halse Rogers

    SBS must reduce (preferably remove) advertising during each advertised programme.
    SBS Movies should not allow breaks in the programme. If it must show advertisements, do so only at the end of a programme. By the way, will SBS Movies stop interrupting the final credits by sharing the screen with the upcoming programme – we know what that will be anyway.

  • Stuart Walker

    These days, we really can’t watch SBS live – we just record everthing and watch it later.

  • Ross Lincolne

    SBS should be properly funded to operate without advertising. It is actually quite a small amount out of the national budget.

  • Michael Dwyer

    The purpose of the SBS is not to make money but to support Australian society at all levels.
    Ditch all ads.

  • Jim Kable

    Too much advertising – too much that is unethical! Some would like to pay – let them – as a voluntary service. But get rid if all advertising or have it positioned entirely at the end of the program where viewers can use the time to go and make a coffee. I enjoy NITV – keep all advertising if on that channel public service announcements and to do with Indigenous corporations and businesses – wholly subsidised by any companies doing business on First Nations country – and as for SBS – only in one clump at the conclusion of programs. Get rid of any SBS Board member connected with any LNP politician – or of any PM or Minister appointment.

  • Malcolm

    Who’s working at SBS to make Murdoch happy?

  • Liz

    SBS was our go to channel with great content and in addition to ABC was not interrupted and not Americanised in content or investing in profits before people. It has recently slipped into sameness in programming and ad intervals.
    We mourn the decline.

  • Richard Yanieri

    SBS is being destroyed by ads.
    In particular by ads that interrupt programs.

  • Trevor

    Too many promos, too many ads make us never buy any of the goods or services advertised and never watch the over promoted programmes.
    Also the adverts interrupt the flow of the program which disrupts the viewer’s enjoyment of it. Plus the same adverts are shown repeatedly through the length of that program.
    If adverts are really necessary then just show them between programs.

  • Robin

    Never watch SBS live anymore. Record programmes and fast forward through ads. Therefore was not aware of the proliferation of gambling ads but object to their presence because of the social harm inflicted on vulnerable gamblers.

  • GRohan

    Like others we record SBS programs so that we can speed through the excessive adds. Content overall is good. If SBS were to run fewer adds it could delete the less ethical adds, including getting rid of funeral insurance adds – which are just a great scam.

  • Glenn

    I am one who dislikes much about the advertising industry in principle. That’s another discussion, but the result is I watch less SBS programming than I used to in the pre-ad days when SBS was much closer to the promise of excellence than it has been for many long years. And, like others have stated, what I do watch is almost exclusively recorded to enable the ads to be skipped. A habit I do admit, I employ across free to air TV in general, not just SBS. Excepting the ABC of course, the only option remaining one can enjoy watching live, that is until our gracious Federal Government destroys that too.

  • Mick Twining

    excessive program preview and announcements along side commercial advertising purporting to help or benefit us are at best misleading and at worse plain wrong. We end up paying when advertising cost are added to service and goods from these organisations.

  • Ann Capper

    So many ads and promos spoils the programme flow, especially with broadcasts of cycling.


    I remembr when you could watch a whole program without a break in it. Adverts inbetween programs is much more acceptable

  • Like most here I am a passionate sbs viewer. Like most here I find the repeated and excessive advertising insulting. I am smart enough to get 5he message once…. I now record sbs so I don’t have 5o endure the advertising. If 8 wanted advertising I would watch commercial television. Enough!

  • Carole Lomax

    The constant repetitious promos are becoming as annoying as the constant repetition of unconvincing ads.The content of the program needs to be very good to tolerate incessant interruption. Watching SBS used to be a relaxed affair.

  • Elmer Ten-Haken

    Can’t watch the commercial channels as the ads drive me wild. Our wonderful leaders have cut the ABC’s budget to the bone so they can’t make many interesting programs anymore and can’t fill the program schedule with anything other than repeats – which leaves SBS. There are too many ads on the channel (one is too many) but I can still put up with them (just) because the channel content is so much better than the other offerings.

    Obviously SBS needs to generate funds from advertising but wouldn’t it be good if it could give itself a point of difference by concentrating on getting advertising from companies with good ESG policies and sustainable products and services. That way we would see the back of the gambling ads and Coles pushing rubbishy little plastic toys to shoppers kids. Instead we would hear from companies whose products and services the SBS community might not know about but actually want to buy.

  • William solomon

    There should not be any advertising on SBS it is a public service and the need for advertising revenue is forcing SBS to take more and more middle ground to attract the advertisers

  • colin sagar

    SBS needs proper government funding

  • Dr John Harwood

    SBS is a not-for-profit public service broadcaster with its own special remit. It complements the ABC and should be fully funded by government, as it was at the outset. Starving SBS of funds and forcing it to raise advertising revenue undermines SBS’s role.

  • Carole Gamble

    Because ads ruin all viewing but particularly excellent drama, we NEVER watch SBS live any more but record and watch later so we can fast forward all interuptions.
    This is so disruptive that hardly ever bother watching any SBS programs which is a great loss and sadness as SBS used to be our favourite and most important TV channel.

  • Bob Penfold

    Reduce the amount of commercial ads / commercial breaks on SBS. !!!

  • Richard

    I used to be an avid SBS watcher but haven’t watched it since the ads started. Great programs – but the ads are disruptive nonsense that make me hostile to whatever the ad is about and to the organisation doing the advertising.
    With no ads I’d be back in a flash.

  • Beryl Ford

    In a world that is a wash with advertising and insidious messaging it was a joy to have channels such as SBS and ABC that were informative, had no distractions(advertising) and you could be sure there were no hidden agendas, such as commercial interests. Being able to watch any programme with out interruption, I find, means I am able to absorb and digest the content and enjoy and understand it more. A country as fabulously rich as ours does not have to sell space on its informative, educational networks, they are not there to fit into a ‘market economy’.Their purpose is not to fill the public purse but to inform, educate, provide the arts and connect us.


  • paul

    I look forward to the Tour de France every year but dread the Skoda adverts

  • Brian Korner

    SBS overdoes the promos. I get sick of seeing the same ones over and over again, so a good start would be for them to cut back on promos. Next, if they absolutely have to run any ads or promotions they ought to be between programs, rather than create jarring interruptions within the programs themselves.
    The public was “sold” on the idea of SBS running ads when we were told that they would occur only during natural breaks. That certainly isn’t the case today.

  • Gillian Rose

    I used to love watching SBS live but now I only use the On Demand service as the ad content on the live shows is excessive. I find that two ads occasionally on the On Demand service is fair and reasonable. i sincerely hope that the live shows can return to what they were and get my support again

  • chris clarke

    ABC and SBS are both guilty. ABC flogs its program offerings so much I feel disinclined to keep the tv on. As for SBS it is putting ads and promos ad nauseum – reaching the depth of dregs when advertising gambling. Again, I tend to turn the tv off and the radio or cd player on. It is amazing how one can get used to the tv off when totally tiring of ads on our public broadcasters.

  • Anne Forsythe

    We love SBS but often we stop watching because there are far too many ads. It’s just so disruptive and not what you expect from such a channel.

  • Jillian Rigby

    The content of the programs are good but Ads of 5 min each are very disruptive and disappointing

  • Annette

    I barely bother watching SBS anymore purely because of the number of ads! I used to watch only SBS and ABC for ever, but now it is just ABC or i go to Netflix or Stan. I cannot stand watching ads. Most of the ads on SBS are promos for SBS. Why???

  • Roberta and Ken Crawford-Condie

    The ads and their frequency are ruining SBS television viewing. It is up to everyone to pressure their federal MP to commit to properly fund SBS AND THE ABC. The voters should pressure the ALP to promise proper funding of SBS and the ABC if they are returned to power.

  • Noela

    I’ve always loved SBS because of its high quality programs, but am definitely not enjoying the growing numbers of ads interrupting my viewing.

  • Estelle Ross

    Yes I enjoy many of the excellent docos on SBS but do not enjoy the many breaks

  • Michael Wilson

    SBS is spending this ad income on programs. So if we insist on fewer ads we will have fewer worthwhile programs.
    Surely we have to campaign for more government support for the SBS. And we have to accept that this means.higher taxes for people like us.
    Or we can have another 7, 9 or 10 without extra taxes but with lots more even more awful ads (and demeaning and exploitative programs).

  • Jane McLeod

    Ad breaks seem to be placed in a way that breaks up the story line in many dramas. Also, there are too many ads which occur too often.

  • Janet Hall

    Sometimes an ad just misses the end of a scene, coming in too early, so that a tiny bit of the scene plays after the ad break.
    SBS will kill off its audience if there are too many repetitive ads. And as for gambling ads, they are really sinister, a social evil, completely at odds with the benevolent, unifying charter of SBS. Why do evil while doing good?

  • Steve W

    We now never watch sbs live but record and watch so we can skip ads and promos. Also we never use sbs on demand because they do not allow fast forwarding of ads. It’s a shame as were regular watchers of sbs but now hardly ever view.

  • MCB

    Ads just so ruinous to intelligent, impartial, informative broadcasting. It’s as though SBS has sold its soul and watching it with so many horrible commercial breaks is just so soul destroying to the attentive viewer.

  • Helen Leeder

    The number of ads and promos seem to be constantly increasing.

  • Alan Nott

    Most ads are idiotic and appear to target the simple minded eg. Real Insurance, NAB, Youi, Car Insurance with flying dragons and other crap (made such an impression that I can’t remember the company name). In fact I would refuse to buy from any of these companies even if there were $ giveaways. If they want to waste their money, show them on commercial TV, 7, 9 10

  • Nathalie Haymann

    Save SBS from commercialization!!

  • L. Bordoni

    There are also too many – very repetitious- ads on SBS on Demand.

  • Chris Abraham

    I watch SBS less than I normally would because of the ads. When I do watch I generally record the programme and fast forward through the ads.

  • Let’s make our SBS completely ad free again, to reduce corporate influence on the SBS, and thus get an information source that is less distorted by the economic and political agenda of rich people.

  • Lindsay Henson

    Far to many ads, repetitious ads very annoying and break up the story line. Gambling ads do not have a place on SBS at all. I really enjoy the programming but the frequency of the ads are dreadful.

  • Gillian Rubinstein

    SBS has great content. If the ads were limited to the beginning and end of programs SBS would have a much greater audience, so more people would see the ads. But not ads for gambling please! Also what is the point of interrupting a fine program with a promo? It must be counter-productive.

  • Susi Woolf

    SBS used to be my favourite channel. Now I hardly ever watch it. The ads are so intrusive I lose track of the program I’m watching.Shame!

  • Lizzie Hill

    My preference is for full public funding and no ads, but if we can’t get rid of them one ad-break every 30 minutes and no repeating the same ad in a break, please.
    I’m one of those who prefer to record programs and fast-forward through the ads, but if forced to watch an ad, I add the advertiser to my list of businesses with which i will not deal. If many people did this, and let the advertisers know that their ads are counterproductive, we might have to endure fewer of them

  • Ray Coffey

    Advertising ruins unity and flow of programs to the extent we largely record and fast forward through ads or we are increasingly not bothering and this means we risk missing so many unexpected viewing delights, which have always been one of the great pleasures of SBS.

    Also, too often little thought seems to be put into placement of ads with some really frustrating and irritating interruptions.

    Oh, and below its ‘maths’ not ‘math’ if we are to try to be Australians and not Americans for just a little bit longer

  • Ann Kent

    SBS demoted itself in my mental hierarchy of TV stations when it embraced advertising. It slipped to the rank of the commercial stations which I watch only if there is nothing I want to watch on ABC stations. It also in my mind largely lost its role as a community leader with an ethical and an educational function, even though I had initially welcomed it as such. This was particularly the case when it decided to accept advertisements for gambling.

    Is there no other model of public funding, such as that offered by the Public Broadcasting System in the USA, that could redeem the detdriorating reputation of SBS?

  • Naomi Beacham

    The root of the problem we experience with ad breaks, malaprop content, forced viewing of promos on SBS [latterly on ABC also], is simply that our federal government, its owner and operator, no longer believes in the guiding principles of FTA community minded TV. That is to say that overtly, this government has given up supporting a multicultural, fair minded and open society, that attempts to educate the receptive. It is done with it and especially with the EXPENSE.

  • Norman Hurrell

    Commercial broadcasting (advertising) belongs on commercial networks.
    SBS like the ABC is a publicly funded network and should not be required to run advertising at all.
    Promoting its own programs and carrying any public service announcements deemed by governments to be in the public interest e.g. fire warnings, pandemic or other public health emergency announcements is reasonable, but running promotional material for gambling and other product advertising is not. Indeed carrying commercial messages would often be highly confusing to some SBS multi-cultural audiences new to our country. People wishing to be told what to buy by marketing ‘professionals’ can surely find more than adequate satisfaction from the many opt-in commercial radio and TV channels that actually dominate the airwaves throughout Australia.

  • Bruce Short

    I used to watch SBS almost exclusively, now I just watch the news then turn the TV off because there are too many adds

  • Joe

    It’s unbearable to have programmes interrupted by commercials at any time.

  • Fraser R

    I agree with the majority of comment here incl Tony G in that like him I used to watch a reasonable amount of SBS.
    Now my viewing time is probably 5-10% SBS vs 85-90% ABC.
    All due to the disjointed viewing experience of current SBS programs with many forced program breaks due to ads & promos.
    As a public broadcaster it should be fully govt funded!

  • Peter Bungay

    As the Govt has cut the funding to SBS they have been forced into taking ads. Rather than breaking up the program it would be better to run a block before each program. The allowable number of ads could then be evenly spread through out the night.

  • Alex M

    It’s the endless self-promos that do my head in. (ABC is the same – worse!) Totally disinclined to watch upcoming programs because I feel like I’ve seen it already before it is even broadcast. They’re relentless. Pity. Generally speaking, programming is quality content.

  • Helen Shepherd

    I cannot describe the annoyance I feel when watching SBS. The content is often ruined by ad breaks at critical moments. Ads should not be on SBS full stop! And the highly commercial nature of the ads is appalling. If I wanted to watch commercials I watch commercial TV. Please remove these ads from SBS or at least put them at the beginning or end of programs.

  • Lisa Hill

    It used to be that the ads were at the beginning or end of a program, which was fine.
    Now, it’s often unbearable: it doesn’t matter with food and cooking shows, but it’s ruining films and TV series.
    And the way they run 1,2,3,4, promos for their own programs, over and over and over again, is infuriating because they’re not even making money out of it, they’re just being annoying.
    It will be interesting to see if community pressure makes any difference. Getting adequate funding for the ABC hasn’t had any luck…

  • Gretchen Bennett

    It’s not only the number of ads and promos interrupting so many excellent SBS programs ncluding those on demand, but also the repetition of the same ads, often in the same bracket. very irritating to watch so many really stupid, puerile messages.

  • Rae Rosten

    I would still rather watch SBS than commercial channels.

  • Peter Errey

    I believe SBS should be ad free as it is a multi cultural channel serving many communities. I totally disagree with gambling ads as they destroy families stripping them of money to supply necessities. Please keep SBS ad free. This is the first step to totally destroy the channel when the ads take over people wont watch the channel which is very sad. ts

  • Ronald Brown

    There are too many advertisements on SBS.

  • Richard Miller

    In most respects there is nothing to distiguish SBS from the present commercial channels. The ads. and promos. are both a nuisance and distraction from the program and frequently are repetitive to the point that it appears they are run simply to fill ad. time in the program. Given SBS low viewer numbers I doubt that the advertiser pays “market” rates and it appears that the ads are run repetitively to increase the revenue earned.
    Promos are similarly nuisances and amount to “stuffing” to ensure program run time fits the program for the day/night.
    I have give up SBS because of these aspects of its operation which are an insult to viewers and taxpayers.

  • Maree K

    I’ve stopped watching some SBS programs because there were so many ads it made enjoying the program impossible. There is a lot on SBS I’d love to watch but I don’t because of the excessive advertising.

  • Theo Mathews

    I am watching SBS less due to the adverts

  • Robyn Hooper

    The Government should properly fund SBS so that it’s not forced to play ads. TV advertisements destroy the enjoyment of watching shows and the flow of the program you’re viewing.

  • Bob Bellini

    I now watch ABC and Netflix only because of the increase in SBS advertising

  • Ken Johnston

    the frequent, and sometimes repetitive ads make viewing of programs very frustrating. I can cope with advertisements and promos at the beginning and end of the programs, but I almost give up watching when my viewing is fragmented and disturbed with constant ad breaks. My loyalty to SBS is fraying!

  • Graeme Batterbury

    Sadly, many of the ads on SBS are of the same character as the ads on commercial television :-( I very rarely watch commercial television, in many ways because of the excessive and blatant nature of the ads themselves!! There is no room on SBS for crass advertising. There should be strong ethical and quality standards for all advertising on SBS.

  • Virginia Duigan

    Grossly inadequate government funding equals far too many ads.
    This almost certainly equals smaller & more disillusioned audiences,leading to still more irritating programme promos. It is incrementally self-defeating, and a far cry from the wonderful ad-free channel that was SBS when it began. There was nothing like it in the world.
    What can be done?
    Bravo to the Friends for instigating this research. If we have to have ads – and how stunning it would be to abolish them – I support a campaign to return them to the front and back of programmes only. And let’s join GetUp’s mass campaign to restore adequate funding to the ABC and SBS – our two most important cultural institutions.

  • Gayle Davies

    Advertising undermines SBS’s integrity and the quality of its programming.
    It is inappropriate for a public broadcaster to have to rely on advertising to supplement ever diminishing government funding (I might add that in a climate where the share of advertising revenue increasingly goes to online and social media, it also disadvantages the commercial broadcasters, causing loss of quality in programming, loss of inecentive to make quality pprograms and loss of jobs in tge industry).

  • Garth Alperstein

    I agree with all the comments above!

  • Walter Kane

    The Promos are almost more annoying than ads; so frequent and repetitious. As a SBS viewer I generally know what’s coming or I can easily check elsewhere. Enjoying less and watching less

  • Walter J Stuart

    I believe thaat it is so important to keep this very informative TV station which provides first rate programs.

  • I very much agree with what Gayle Davies has said above. As annoying as the interruptions are, what REALLY concerns me is the use of commercial sponsorship on SBS in the first place and the inevitable impact that it has on what should have remained a ‘public’ broadcaster!

  • Jan Whittome

    The frequent ads on the SBS News are very disruptive and break the continuity of a high standard news service.

  • Sue A

    Please don’t let SBS turn into Channel 7…or 9…or 10……
    Your loyal audience does want to know what’s new and upcoming, but not at the cost of uninterrupted programming. Promos fine, but just at the beginning of the evening. No more ads please……

  • brigid lowry

    I have stopped watching sbs movies and find the breaks in cooking shows really annoying!
    please take note!

  • Robert monks

    Yes I think excessive advertising undermines SBS’s valuable multicultural service. I object also to the excessive budget cuts of SBS. Australia is increasingly a multi_lingual society and needs SBS, which provides quality news movies docs etc in many languages.

  • Bernie Summers

    I love SBS shows but unfortunately they are interrupted by apparently more advertising than they are legally permitted.
    Come on SBS – you used to be a publicly funded, ad free, media. I know you have had cuts in your government funding but please keep the ads & promos to their legal length

  • Bruce Brown

    The 5 minutes per hour of ads should be between programs.

  • peter Maloney

    Ads between programs rather than during…is this possible?

  • AJF

    SBS1 is shooting itself in the foot as far as I am concerned as I record their programmes in order to fast-forward over their far-too-numerous ads.

  • Len Spyker

    I mainly watch SBS and the ABC.
    I hate the SBS’s useless excessive promos.

  • Stephanie Britton

    The migration of advertising revenue from television to social media must be making it harder for public broadcasters like SBS to get top dollar for their ad slots, and I guess it forces them to stuff the programming with more and more ads, repeated over and over again. Younger people dont watch television very much any more, but use social media for their news and commentary and Netflix and the like for movies. Maybe a new model needs to emerge, where SBS could get a new lease of life by removing advertising altogether and buying slots on social media to promote their content, much of which is in fact extremely well matched with under 40’s with weblinks embedded to allow rapid downloads and switching between the media. Just thinking aloud but maybe there should be some serious think-tanks which fans of SBS could participate in to find a middle way which will keep the fabulous programming of SBS going while feeding it into other online media.

  • With the Prime Minister having taken over ABC TV as if it was his own pulpit, we watch a great deal more of SBS than ever before. As we both hate advertising and with the advent of continuous gambling advertising on the commercial channels, SBS along with On Demand and iView, plus DVD’s has become our entertainment during Covid19. I love the ABC as it was prior to the election of the present government, which is Murdock inspired and has the decimation of the ABC a priority. I wish we could get it back to its glory, with really excellent drama, comedy and news and current affairs. During the recent bush fires it was a life saver (as it always is during any emergencies. Since moving from Queensland to Victoria we have swapped cyclone watches for bushfire and polluted air warnings, plus flood warning during winter. Gardening Australia is one of our favourite programs plus the English dramas. Please leave both SBS and ABC alone, restore the refunding. Use the next two politicians salary increase to add to the funding.

  • Brian Robertson

    The content on SBS is way ahead of commercial tv but the ads bring it back to the field personally we turn the volume either down or off when the ads come on so from an advertisers point of view it is a waste of money.

  • Mary-Ann Lovejoy

    Where is the watchdog? Who is checking up on SBS? Is the Board aware? What are they doing about these breaches? Too many questions, not enough answers!

  • Elisabeth Wallace

    The SBS is not like channels 9, 10 or 7. Currently there are too many ad breaks that interfere with programme content, particularly the news. There should be no ‘cash cow’ moments jumping across the screen. This fabulous channel could certainly do with less of the ad stuff.

  • Melanie Speldewinde

    As a teacher of media, film and communications, it is alarming to see the quality of SBS programming, especially news and current affairs decline. The Special Broadcasting Service Act established in 1991 was to serve our multi-cultural communities, and have limited advertising and sponsorship of programs, which has been unique in addressing cultural diversity in Australia. Australian tax payers deserve better than been subjected to gambling and fast food ads. It comes down to policy and regulation. What is the Australian Communications and Media Authority doing about this issue? Another example of the ‘toothless tiger’ scenario?

  • Yes ads really kill SBS – which has such quality programmes. WE get enough ads in other commercial channels and it is pretty bad the ads just take over and one barely gets a straight run at the porgrammes.So much time is wasted on these ads – all I want is to see a proper programme and a minimum of ads if they have to be included – not the other way round. I guess it boils down to ‘money’ to run the shows…but SBS is a crucial channel specially for our multicultural folk – and apart from that everyone for that matter. WE need cultural diversity and more of it.

  • chris Johnson

    I watched some french movies on SBS a few weeks back. It followed the commercial channels by increasing the frequency
    of the ads towards the end of the movie.
    This spoils the atmosphere and tension build up of a piece of art.
    I once went to a video store , hired the movie on a commercial channel , watched the movie , took the movie back and got home well before the TV movie finished.
    Have never watched a commercial channel movie since (in the late 90s).
    I now buy my French movies and don’t intend to watch a TV movie on SBS again.
    A mid movie break of a few ads, is tolerable(
    Short attentions spans indoctrinated into the populace gives any country all the advantages of US culture! (sarcasm)

  • Greg Edwards

    During part of the highlight broadcast of the Tour de France on Monday I’m sure that there was more advertising time than program. Its just exasperating. And the gambling advertisements are just an embarrassment – Australia is better than this. SBS On Demand has many very good programs, but the advertising continues even there with the same advertisement often repeated twice in succession. Its just insulting. We need a government with the integrity to resist the predations of Murdoch and restore the funding of the National Broadcasters. This government’s unrelenting victimisation of the ABC & SBS and their journalists betrays not only a subservience to Murdoch, but also their recognition that they can’t tolerate their actions being exposed to public scrutiny.

  • Dan Hodgson

    It would be soo nice to do away with ads!

  • Stephen Poole

    The excessive ads and promos are especially galling during the current TDF coverage, where some ads seem to appear in *every* break, multiple times per hour for the entire three weeks. Repeatedly seeing the same ad I wasn’t interested in the first time only aggravates me, and inclines me towards boycotting that advertiser; I have a good memory.

  • Tim Hardy

    There are so many breaks if I directly watch a film on SBS it encourages me to record it. Then I know I can fast forward through all the interminable promo repeats and ads and get the continuity any decent film deserves. It certainly seems the interruptions have become more frequent and last longer than they used to.

    If the ads are so essential maybe SBS could choose to cut down on the huge amount of time taken up with promo repetitions. You get the feeling sometimes SBS is trying to hammer their programming plans into our heads!! Unnecessary, and almost insulting.

    I value SBS greatly, but this aspect of their programming tends to turn me off. That is sad.

  • Christopher Emery

    It should not be permitted to repeat an ad in less than 10 minutes.

  • graham clarke

    I value SBS

    In program ads are becoming intolerable to the point where I switch off

    I am no alone

  • Darri Adamson

    I stopped watching SBS years ago, once they started having in-program ads. Until then it was a wonderful part of my life.

    I would love to come back as a viewer, but won’t as long as there are ads within programs.

  • V Colt

    We don’t watch any commercial stations because of ads and no longer watch SBS much for the same reason.

  • Derek Kell

    I was happy when the World Movies channel came on free to air but was devastated when I realised that it too was subjected to frequent ad and promo breaks.

    I compare that to paying to go to the cinema to find that the movie is constantly interrupted with ads. The audience would just walk out.

    This is what SBS is doing: charging you (through taxes) to see a movie and then putting ads in it. Surely SBS must realise that their audience is walking out too.

  • Helen Wilson

    I’m shocked at the ads inserted into movies both on World Movies and SBS on Demand. You can’t fast forward. Certainly a disincentive to watch. SBS should be public service TV or at least just carry ads between programs.

  • Diann Payne

    I have learned to use the mute button and have something else to do so I can avoid the ads. They are so inappropriate.

  • Audrey Young

    Good programs ruined by excessive ads and promos. You’re losing your audience SBS.

  • I have nothing to add to what I indicated. Let us not allow SBS to become the mouth-piece of a
    corporate-porno-neo/liberal-proto/fascist regime.
    Thank you for the opportunity to whisper my view.

    Vive la republique !

  • Marianne

    SBS has great programs, especially the documentaries. They should restrict promos to be shown only in between programs, and time the paid advertising better, especially prevent ads to be shown twice in the same break, as I’ve seen happening.
    I don’t watch commercial stations, ABC is my other station who still has no commercials.
    I understand the need for paid commercials on SBS, but please make it less intrusive.

  • Peter Murphy

    The ads put me off watching SBS. I prefer to download their programs and thus avoid the ads.

  • Andrew Faith

    Assuming the revenue from ads will improve the quality of programming rather than rises for executives, I don’t disapprove of advertising. But reduce the number of ads and the frequency of programme interruptions, rise above the commercial channels, give us the public more reason to tune in to SBS instead of other channels.

  • Ron Mathieson

    It’s obvious that the Liberal Party is trying to silence SBS just like they are the ABC by reducing funding. In order to make up the shortfall SBS is resorting to excessive advertising (and more promos because they can’t afford to buy shows to fill up the time). This is of course reducing the number of viewers which is exactly what the Liberal Party wants, because they can then use this as an excuse to eventually shut it down altogether.

  • Andrew Chuter

    Too many ads, which also indirectly has the effect of censoring content that may be critical of advertisers. Get ads off SBS.

  • Pam Jenkins

    The adds put me off watching SBS programs. The add breaks all seem excessively long. So many interruptions make programs disjointed. They also make movies excessively long.

  • Janice

    I used to love watching SBS because of the quality content and very few ads. The ads that were shown were usually really interesting, creative ads too.
    It’s very disappointing to see SBS lowering its standard and so I would rather watch movies on Netflix now.

  • Peter Alabaster

    On tonight’s episode of Great Asian railway journeys, SBS ran a promo during Michael Portillo’s wrap. The credits hadn’t begun! The SBS voice-over blocked MP. It was very annoying.
    The next-program sound promos are always annoying when they run while a program is still screening. The visual promos before the end of films, when they take up a third of the screen and compress the credits, make it very difficult to read the credits. I don’t understand why they interfere with the film. It is annoying.

  • Marcello Costa

    The SBS like the ABC are public broadcasters and neither should have any commercials. Let alone go above what has been allowed to the SBS. The solution is surely to fund better this unique TV station that has and is crucial to the cultural diversity and with it, social peace Australia has achieved.

  • Marcello Costa

    The SBS like the ABC are public broadcasters and neither should have any commercials. Let alone go above what has been allowed to the SBS. The solution is surely to fund better this unique TV station that has and is crucial to the cultural diversity and with it, social peace Australia has achieved. I stand behind any movement that aims at preserving our public TVs

  • Sean Allen

    Most people don’t want to up taxes, so government funding will continue to be hard to get. Advertising is one of the few options SBS management has of securing some revenue to fund their excellent services. The advertisers would rightly want their ads aired during a program to ensure it is seen. As many people have commented, the promotion of other programs is an annoyance that could be reduced by running them only at the end of a show and to fill in any time shortfall to the start of the next program in the hour/half hour. Doesn’t seem too hard to do. Otherwise, great service, SBS

  • Cilla

    I agree with Peter Alabaster’s comments completely.
    No gambling ads please. It is such a national disgrace that gambling companies take money from unfortunate gambling addicts. Advertising them is almost a crime itself.

  • Gary

    It’s the government which forced SBS to show ads in the first place. I guess they have to pay for their pensions – $43,700,000 paid in 2019. https://williamsummers.blog/2019/03/15/the-truth-about-parliamentary-pensions/

  • Leonie Annan

    SBS is becoming unwatchable due to the frequency of ad breaks and the number and length of ads in each ad break. So many times I have just turned off due to ads. I NEVER watch commercial TV channels due to ads (7, 9, 10, etc). Please don’t force me to add SBS to that list.

  • Peter

    Gambling Ads have to stop – so destructive for gambling addicts.
    We stopped watching most SBS programs, except evening news, because of multiple Ads and annoying breaks. Used to love so many of the SBS programs.

  • Not only are increasing ad breaks strangling the SBS like poison ivy, but there is far less diversity of content and international input than when I first watched in the ’80’s. Then you could enjoy pioneering features from anywhere in the world. Coming as I did from the monoculture of the BBC, it seemed like the air of another planet. Now the programming is overwhelmingly European, with a disproportionate amount from Scandinavia.

    Elsewhere there is an over-emphasis on sport, and on history features on a National Geographic level. This happens when special interests from the corporate world spread their slime over a good initiative.

  • Stathis

    Also note that there are are ad breaks during “SBS ON Demand” streams. These ad breaks often break the stream so that you have to restart the stream in the browser just to be able to see the rest of the program. The fault occurs on all browsers. It is not possible to tell whether the fault is in a specific local PC setting or if it originates on the server end. One would think that by now (in 2020) being able to just see the program would be the default.

  • Wayne Bourne

    As an enthusiastic SBS viewer (particularly Nordic Noir) I find that unnecessary ad breaks lead to a very disjointed, and at times very annoying programme.They totally disrupt the rhythm and continuity of at times, gripping programmes.

  • Fiona Wilson

    I find the same ad repeated multiple times per program off putting and makes me think twice about watching the program. It would be good to be able to watch the great movies on offer without the ads. I find some ads, such as the gambling ads, disappointing.

  • Enno

    The more they go down the path of funding the service with ads, the more government funding will be cut.

  • Jos Hall

    Ads should inform viewers about a product, not brainwash them. Showing the same ad multiple times during one program feels like the latter. PLEASE get rid of gambling ads!

  • Brad Hall

    Far too many ads full stop, but the gambling ads should be removed altogether. Also, the ads in programs streamed on SBS On Demand always seem to be placed fractionally before the end of a scene.

  • Alison Smith

    The number of Ads has been increasing and the number shown one after the other just makes you mute and walk away therefor not watching them anyway. I especially resent gambling advertisements on any station because of the damage gambling does in the community, but for them to be allowed to use a public broadcaster to peddle their immoral business is worse.

  • Gudrun Colbow

    I try to avoid ads in placing the TV channel on ‘mute’. However, this means that I often miss out on the beginning of the next section of the actual program. This is very annoying. Therefore, get rid of as many ads as you can and do not repeat on ad over and over again.

  • Sue

    We have always valued SBS as offering a diverse balance to viewing and relished the breadth and depth of material available. We understood the funding measures that gave rise to ads first appearing and accepted them because they were kept between programmes. Lately, however, the intrusive interruption of good programmes makes them almost impossible to watch. It’s also insulting to the integrity of the original programme-makers. I am now very torn between supporting SBS and turning it off altogether.

  • Haden

    I guess I’ve gotten used to it. It’s the same as all the commercial channels.

  • Malcolm Humphrey

    I have stopped watching SBS because of the volumne of advertising which I think is over the top.

  • c.nacson

    repetitive, boring, on par with commercial television stations. defineately more ads than five minutes per hour at peak popular times. one has to ask why SBS can be allowed to break their charter.

  • Margaret Sheppard

    I love SBS for it’s quality programming and world view. It’s public broadcaster and should not have ads. I will continue to watch and support SBS but refuse to watch the ads impose upon it so now I record my programs and fast forward through them.

  • Rosa Loria

    It appear to me in the last few years has become an appendix of the BBC
    So Much for a multicultural Network ??? very disappointed … In the 80th I was part of push to establish this network

  • Sus Eliz

    SBS used to be my main source of world news, world films and Australian matter. All the advertisements and promotions now interrupt the viewing and irritate me, so regretfully I have largely stopped watching SBS. It was better when ads were kept to the end of a program (when one could wander off to the bathroom or make one’s next cuppa before returning for the next program without missing anything.) What SBS really needs is an increase in Government funding so that programs do not have to be interrupted.

  • Janette Eade

    There are just too many ads including gambling ads. SBS must be properly funded to avoid this.

  • Angela Catallo

    The ads on sbs ondemand not only break into the program but occasional fail to load quickly so that the time of the ad break is extended and a couple of times the stream has completely frozen and meant having to leave the app and rejoin.

  • jmichael d'angelo

    And even worse they are starting to not keep to their advertised schedule and running one program into next time slot just like commercial stations which are atrocious

  • Mal Read

    Commercials are designed as interrupters and as such contribute nothing to the seamless enjoyment and understanding of quality program content such as SBS has traditionally made available. SBS today does not uphold the true role of a public broadcaster a result of a previous ideologically driven management team’s decisions and a conservative government with a genuine fear of an informed, enquiring public mind.

  • Alexander Hood

    I have stopped watching many of the programs on SBS because of the excessive advertising.

  • Bette Devine

    I don’t watch commercial TV. SBS has joined their ranks.

  • Juliann Cameron

    I’ve stopped watching SBS and SBS on Demand due to the ridiculous amount of Advertisements which are disruptive to the show. My now choice is the ABC and I’m prepared to forego the great series that SBS televise due to this.

  • Brynn Mathews

    With some ads repeated multiple times in the one break, they really have gone over the top!

  • Celia Andrews

    What a shame that a public network, set up with high cultural ideals has been discredited by governments and has to rely on crass commercialism. Any and every program is interrupted by ‘ad breaks’. These impositions turn off engagement and therefore turn me off SBS.

  • Barbara Mapley

    I wrote a letter only this week regarding the excessive promos and advertising on SBS, as I felt angry enough to do so. All of the above comments re-iterate what I wrote, the program ‘The Salisbury Poisonings’ was entirely spoilt by the oft-interruption of mindless promos, followed by the same advertisements over and over again, that it was hard to keep track of the plot.

  • Gerhard Zigmann

    Far too many ads,and NO gambling ads.

  • David Jay

    The only way I can watch SBS these days is to tape it and fast forward through the ads. Even the news is painful to watch. Who would have thought that such a brilliant TV channel could be ruined so thoroughly.

  • David Jay

    The only way I can watch SBS these days is to tape it and fast forward through the ads. Even the news is painful to watch. Who would have thought that such a brilliant TV channel could be so thoroughly ruined.

  • David

    If SBS must raise revenue from commercials, due to a short fall in funding, then those commercials should be top and tail of programmes, and not within a programme.

  • Jason Reid

    Excessive advertising creating disjointed programing. Increase SBS funding to eleiminate ALL ads!

  • Sheila Ferguson

    Like many others I watch a lot less SBS than I would if they didn’t interrupt programmes for ads, eg I turn the news off at the first ad break. If SBS listened to its audience and went back to showing ads only between programs I am sure their audience numbers would sky-rocket. And don’t higher audience numbers mean higher revenue from advertising?

  • I have noticed that recently there are many more ads in On Demand programs and they regularly break into the program at an unnatural moment, sometimes even cutting in in the middle of a sentence.

    Many ads occur more than once in one ad break.

    There should be a greater level of government (i.e. taxpayer) money invested in SBS so that less ads are needed on SBS (especially gambling and fast food ads).

    I will not be watching SBS On Demand and will be watching much less SBS television because of the grossly excessive number of advertisements and self-promotion ads.

  • Ripley

    Other than much of the otherwise great content, one of the main reasons I used to watch SBS was for the lack of ads. It seems to be slowly turning in to just another commercial television station like 7, 9 & 10. Of late, it has gotten to the point where I watch very little of free-to-air TV anymore. The dumbing down of modern society continues unabated and everything is becoming nothing more than a buck in someone else’s pocket. Please don’t allow this to happen to one of last vestiges of decent television or I’ll be gone for good.

  • Sally Polmear

    Whilst the content can be very good on SBS on demand, a frustrating aspect of watching has been the repetition of promos, often the identical promo played four times in succession in a single ad break. Also, the ads can take a while to load, or freeze all together, and we have to log in again. In addition, I object to the sudden very loud volume for some ads.

  • Paul

    SBS has some great programmes which i have mostly watch on catch up but I am finding the ads intrusive and off-putting to the extent where I often decide to watch programs on the ABC or Netflix. Originally SBS showed ads at the start and end of programs which was reasonable, now they continually intrude into programs and disrupt the viewing experience.

  • Jared

    If it were not for the incredible financial pressures, lobbying and coercion just upon our Federal Government by the Murdoch media Groups and the other major media corporations that wish to have either the ABC and SBS privatised or disenfranchised so they are completely hobbled thus vastly inhibiting their influence and effect within the Australian Media and in providing unbiased and honest journalism and content. It is a matter of who is controlling our Government, and it is definitely not the people these days.

  • Barry Abraham

    On the point of giving up on SBS. One might as well watch commercial channels – but no thanks! Funding cuts – overload of promotions – insufferable advertising.
    Any decent TV viewing destroyed.

  • Jonathon Fairall

    The best strategy is to take note of who is disrupting the programming on SBS and never do business with them. My shadow shall never darken the door of Chemists Warehouse, whatever that might be. The only problem is the ridiculous number of house ads. Why do they do it? Someone in the SBS hierarchy obviously has a vested interest in making the viewing experience as annoying as possible.

  • Stuart Hodgson

    Wow. My sentiments a million times over! Could we please get details of the ad removing app mentioned by Peter Huber. I didn’t know such a thing was possible. Like most people nowadays we too record all programs for replay and fast forwarding. But it’s still annoying, and easy to fast forward too far and have to backtrack. Gough Whitlam implemented some excellent ideas during his prime ministership, but abolishing the radio/tv licence wasn’t one of them. I would be very happy to pay a levy if it meant no more ads! I think the BBC is still funded from licence fees.
    P.S. It’s “simple MathS”. We already have too many American programmes on TV, let’s not let it interfere with our language as well!

  • Roland Cropley

    Like many others we prefer to record the many SBS programs and watch them later and skipping the ads. I would sooner pay a license fee for ABC and SBS than have ads.

  • Susan Roberts

    The Federal Government is relentlessly reducing funding to ABC and SBS. For SBS, having a reasonable number of ads provides ongoing funding to pay for excellent, varied programming, including innovative productions. By all means, keep the ads as ethical as possible, which means excluding gambling ads for instance. Please, though, allow monies to keep coming in.

  • Miz

    I am shocked by the extent of advertising, in particular gambling advertising stealing its way into SBS. I also find sudden decibel explosions with ads are actually very distressing , I would have thought counterproductive to their effectiveness . I fear the bad guys are winning though, and public broadcasting is under unrelenting threat. Interesting that James Murdoch, however has in the end defected from News ‘bring down democracy’ Corp . Is there hope?

  • Fred Nicholls


  • Fred Nicholls


  • Walter John Ferrell

    SBS offers some wonderful programmes, of artistic merit. The frequent interruption with commercials spoils the continuity which is an important part of appreciating the work of art which they represent.

  • Tom Tabart

    Return to all ads at start or finish of program.

  • John Hackett

    SBS on Demand has the absolute worst commercial breaks imaginable. They’re made even worse by the clunky cuts and reintros.

  • D Anthony

    Agree with almost all comments re much too frequent, lengthy, inappropriately spaced, repetitive ads AND promos (especially when there are 2+ in a row of the same thing). This is particularly annoying if following a series and watching more than one episode in a row. Often I find I might be interested in a promoted program but after the repetition of the promos I could never watch the program as the promos have driven me crazy.

  • Gretchen M

    I mostly watch SBS On Demand and the ads often interrupt a scene, rather than waiting for a break between acts. Sometimes the same ad plays 2 or 3 times in a single ad break, which does not serve the audience or the advertiser.

    It would be much better to show ads at the beginning and end of each program, as used to be the case on SBS.

  • Julie M Bakalor

    Ads and promos mid-program destroy the continuity and make the otherwise excellent programs unwatchable. I sometimes record and watch offline, but still the constant fast forwarding over ads destroys the enjoyment.
    Yes, if SBS must have ads, go back to ads only between programs.

  • Rob

    ABC had no ads so why not SBS as well

  • Megan Young

    The adds are as bad as the commercial stations,so consequently we never watch a film and usually view our favorite programs On Demand where normally there are less adds —- Annoying to say the least.

  • Bryan Connell

    Not only are there far too many ads and promos on SBS, but they also have the very annoying habit of introducing the next program while the credits of the previous one are still scrolling. I don’t know about anyone else, but I find this intensely annoying, and it should be stopped. A program should be able to finish properly without this sort of blatant, arrogant and disrespectful (to both the viewer and the people who produced the program.

  • R.Longhurst

    SBS has some great documentaries and other programmes, which were watchable when ads and promos were shown only between programmes.
    Now the programmes seem to be structured around the ad breaks rather than vice versa. (A prime example is Mastermind which is broken by ads & promos twice, while there is a direct transition – i.e no ad break – straight into the following news bulletin)
    If ads are necessary due to lack of govt funding, please consider WHEN they are shown as well as how many. Disruption of programme content is not necessary.
    Promos are excessive,repetitive and annoying (ABC too)also often violent or otherwise inappropriate for family viewing at prime time.
    I agree wholeheartedly with others about the content and repetition of promos and ads.

  • Mark Streten

    SBS currently my favorite channel … The ever increasing number of ads is changing my stance

  • Annabella Bray

    I have only just started using a tv to watch SBS programmes, previously I was using SBS On Demand on a laptop and had been able to block ads. The amount of disruption to programmes is unbelievable! It prolongs the time I have to spend in front of the tv if it is a programme I really want to see on a decent sized screen, and means I am constantly hitting the mute button and having to check when the programme is back on as I am not interested in actually looking at the ads….is anyone? especially as they are so repetitive! I agree that fewer ad breaks during programmes is essential and they should be placed at beginning or end of programmes, often the next programme starts right after the last allowing no time to do other things if you want to watch both. Also gambling and junk food ads are extremely inappropriate on a government supported broadcaster.

  • Chris e

    Ads on SBS will lead to the self destruction of the service arising from dedicated viewers going elsewhere. DON’T LET IT HAPPEN

  • Bonnie McKenzie

    We deeply resent the ads placed in the corner of our screens while the program is in progress Let’s stop this practice as it affects concentration and enjoyment.

  • Renee Engl

    Too many ads and too many gambling ads!

  • Peter de Ruyter

    It’s the old adage of “give ‘me an inch, and they will take a mile”.

    SBS started off with “just a few” ads.

    Now look where we’ve ended up!

  • Trevor Day

    The SBS has changed and not for the better. It has become a commercial channel with a different slant. The ads are just
    too many and annoyingly repetitive. The gambling ads are very , very disappointing- they should have no place on SBS, and preferably removed from all TV channels. Senior management should be removed and new talent brought in.

  • Ivonne

    ABC is better to watch because they don’t have ad breaks in programs.
    I would watch SBS more often (especially OnDemand) if there were no commercial ads; I absolutely hate the gambling ads. I use the MUTE button often!

  • Gerry Gillen

    I dislike any gambling ads and they are muted if I’m watching TV or FF if watching a recording. It is disappointing that we don’t have a proper Public funded broadcaster any more. I enjoy watching the French News in the morning – no ads.

  • Bronwyn Mibus

    The all too frequent interuption of programming is very frustrating. This includes with streaming. As the program progresses the ad breaks get more frequent often disrupting the flow of the story. This destroys the joy of the entertainment. Ads also make it a much longer experience particularly with movies. Such a shame this wonderful service had been wrecked in this pro commercial, brain washing way. The constant replaying of the same ad often drives me crazy too!

  • Adrian Caon

    Look I understand that the extreme Feds have inflicted financial pressure on the SBS network, but the line in the sand must be re-drawn and adhered to …. advertising of both types is destroying an Australian cultural icon.

  • Evie

    Less frequent but longer ad breaks would be preferable to the current program disruptions. A break every 30 minutes would be fine.
    I struggle to understand why it is necessary to have ads repeated within the same ad break.

  • LIz Ahern

    Ideally ads should not be needed by SBS but given government failure to do this then some are acceptable at beginning or end of programs. No gambling, alcohol or junk food ads should be shown at any time.

  • Constant reputation of some adds add to the frustration. Whether this is a marketing strategy it is deeply annoying. SBS promos time seems overdone also. Thank heaven for my mute button

  • Margaret Hanrahan

    I espeically hate the ads in SBS Catchup

  • Jacqueline Wise

    I record any SBS programme I want to watch – and it does have some really excellent programmes – because I have zero tolerance for all ads, especially the gambling ones.

  • jae

    it’s not good enough

  • Hugh Pirrett

    There are typically 3 x 3.5 minutes breaks in a 1 hour prime time slot making a total of 10.5 minutes of advertising promotion per hour!
    I support a modest amount of advertising to enable SBS to continue.
    But if SBS viewers are Blitzed with advertising interruptions similar to the commercial channels then everyone is simply going to switch off or use a digital recorder to fast forward through the adverts.

  • Michele Belfanti

    Why can’t SBS have commercial breaks at the beginning and end of programmes,as other countries do ? And gambling ads MUST go.

  • Lorna McIntyre

    We are so sick of the ads on SBS. They seem to go on forever. We record programmes now so we can ff through the ads. When we lived in Germany years ago, we saw the programme and AFTER that all the ads on after the othe≥ At least we knew we could get up and do something else for 20 minutes, or mute it and talk.

    SBS is becoming frustrating and unwatchable.

  • Geraldine Bate

    I watched the streaming of one episode of The Salisbury Poisonings last night, and it was excruciating the number of ads involved. I’ll have to grit my teeth to watch the rest!

  • Steve Beaton

    It seems that many other folk also record SBS news and assorted programs, so that they can skid past adverts on our Public TV Broadcaster(?) Ads are therefore never seen.
    Otherwise a good book is worthwhile.

  • Robert

    I rarely watch SBS anymore because of the ads. I wouldn’t be surprised if the purpose of forcing SBS to screen ads is to turn away viewers.

  • Val

    too many repetitive adds. The same add is repeated every day on one of the programs we watch, plus the same promos over and over again.
    We want no gambling adds

  • Liz Macfie

    Repetitive ads and excessive promos are driving us away from SBS. Such a pity as SBS has great programmes. Ads only at the beginning and end of programmes PLEASE.

  • Katy

    I agree with previous comments. The ads are now unethical and promote damaging things such as gambling. It’s crossed a line. The ads in both frequency and timing are unbearable – even when you stream stuff. Surely this runs counter to the SBS charter? It’s sad the damage that has been done to a brilliant multicultural resource by a bunch of white people 😠

  • Tony Burrows

    I also only watch free to air SBS by recording shows I want to see and skipping the ads. I refuse to watch On Demand as you cant skip the ads. I would be prepared to pay a subscription for On Demand with no ads.

  • Tony Burrows

    Further to my previous post another very annoying thing is the promotions over the top of the end credits of a program. Very annoying and disrespectful.

  • E Jackson

    The number of ads and the frequency of the interruptions to chosen viewing, act as a great disincentive to watching SBS programmes. Yet SBS offers quality. with a very broad range of appeal, and is markedly different to commercial television in particular. What a waste of potential. It would be wonderful to have advertising removed altogether from SBS.

  • Angela Hawes

    Too many ads and too often. I begin to think “what was I watching” and turn over to another channel or turn off.

  • Kate Lamb

    I’d watch SBS all the time if it weren’t for the disruptive ads. Why should public services have to be supported by private enterprise? It’s just further evidence of the failure of neo liberalism and personally – I’m over it. Please try harder SBS.

  • Julia Masny

    I hate the advertising on SBS and so now only record programmes that I want to watch, so I can forward through the ads.

  • Mel S

    While I used to watch SBS live for programs within my viewing hours, such as the news and early evening programs, I now find it much more pleasant to series record most of them and fast-forward through most of the ads (although sometimes watch those about forthcoming shows on SBS). Viceland seems particularly riddled with adds, breaking programs at unnatural times.

  • Judith North

    SBS, like the ABC needs decent funding. They both offer excellent content, but SBS has degraded their content with horrible repetitive advertising. Who voted in that mob in Canberra who give handouts to Murdoch while emaciating our ABC and SBS? The ABC and SBS offer the civilising and educative influence Australia needs or we will become a more self-centred, non-community focussed rabble like we are seeing in USA.

  • Elizabeth Walsh

    Gambling adds should not be allowed on any TV screens whether commercial or sbs tv – gambling is a very costly social health problem that does not need pushing to those most vulnerable.

  • Brynhild Naus

    We used to love you SBS, but now we just can’t watch you anymore. (We do not watch commercial stations either for that reason)

  • Louise Simmons

    Much as I enjoy SBS, there are as many, if not more, ads than on commercial stations. Gambling especially has no place on SBS. Having ads is inevitable it seems, much as I long for commercial-free television. Let’s keep it within reasonable limits!

  • Linda Eisler

    Give us back our SBS

  • Pauline Willliams

    I rarely watch SBS live any more, the interruptions are intolerable. However, I do love most of the content so record the programmes that appeal, sometimes editing out everything that is not part of the programme or film, if I want to save it for later viewing. I agree that SBS on demand is spoilt by the compulsory viewing of breaks for ads etc.

  • Rachel Matthews

    If we have to have ads, and I don’t agree they are essential on our precious public broadcasters, the fact that they are programmed to interrupt programs indiscriminately, is an abomination. If there are actually more than necessary, please remove them post haste. What is the purpose of this organisation? To advertise? I thought it was to run programs that inform, educate and entertain, particularly about and for our diverse multicultural society. The ads are just a necessary evil to assist the balance sheet.

  • Mark Gilligan

    SBS was intended to be a service for the migrant community of Australia not just another media organisation. It’s time for that to be put front and centre of its operations. A central mpart of that is the removal of ads from the program mix.

  • Nick Deane

    The ads in SBS World Movies seem to go on for ever.

  • Andrew (Andy) Alcock

    I tend to watch SBS and the ABC for getting TV news – although I get a lot of news and analyses from the alternative progressive media.

    Commercial TV news bulletins are generally an insult to on’e intelligence. I find that often that SBS TV news is better than ABC TV news, however, the number of ads on SBS greatly distract from its news bulletins.

    U think public media should be free from ads.

  • Chris Wright

    I “mentally switch off” during these frequent, disruptive advertisements which I think are ruining the reputation of our unique broadcasting service. Please get rid of these advertisements which are destroying the integrity of SBS which is an Australian Living Treasure.

  • Lionel Edwards

    I find particuarly annoying interruptions that are placed at crucial moments, especially during a film, when such interruptions prevent me committing myself to the storyline and having a refreshing experience.

  • Roger Hillman

    Films that once flowed from beginning to end are now frustratingly interrupted a number of times with repeating ads., seemingly self-defeating commercially, and a complete break in the aesthetics of the film. SBS once acquired a positive worldwide reputation with the enterprise of its film choices and the quality and availability of its subtitling. Now, SBS on Demand shows quality films, but the ads. are no encouragement to watch them.

  • Fiona Ormsby

    The adds drive us crazy. The fact they they are soooo repetitive during a programme men’s it even worse.
    Agree with above comment re not being able to scan thru to a paused place can’t be achieved without the adds being repeated.
    Takes the joy out of watching SBS.
    Now we watch more on Netflix

  • Bruce Donnelly

    Please get rid of those Robbie Williams ads promoting a radio station.

  • Jon

    SBS: please stop advertising during programs. It reduces the time we spend on SBS each week to about 2 hours, from the perhaps 6 or 8 hours we would watch if ad-free programs. We NEVER watch commercial channels because of the ads.

  • Ghislaine BARBE

    So frustrating to have ads interrupting quality programs as they intended to be watched, especially feature films! It seems to be getting worse by the month. SBS viewing is more and more like watching a commercial channel. Actually, it now is a commercial channel…

  • Peter Naumoff

    Advertising and programming is getting so bad I am watching less and less SBS and have taken up more reading of novels.
    With such a great choice of programmes from around the world we are being subjected to mindless rubbish for the sake of revenue. It’s just like all the other commercial channels, which I no longer watch, and will eventually self destruct as nobody will watch it. A scandal.

  • sean scully

    Yes SBS give us all a break. Its like watching the worst of the commercial channels and that’s saying something. Is there a reasonable bone left in any body of media? I dont think so.

  • Paula T

    Too many ads spoil the moment,,, esp when we’re watching a good movie. Too many ads are annoying. The only ads that should be on are the ones that relate to Animal Welfare,,, eg Animals Australia or other Great Organisations informing the public where their food, clothing come from etc. this stuff, we should be told about.

  • Gordon Harrison-Williams

    SBS is a vital Australian media service and vital cultural entity.
    It deserves our most considerate nurturing through full public funding, and removal of commercial advertising.
    Regards gordon

  • John Tate

    Apart from some news items, I no longer watch SBS. If there is a program, I will record and then fast forward through the adds.
    Basically, SBS has become a commercial station, and for me, has lost its relevance as a public broadcaster. How beholden are they to their advertisers?
    I think the time has come for any SBS public funding to be given to the ABC and for SBS to compete with the other commercial stations.

  • Mark

    I love SBS But believe it is often spoilt by too many adds breaking up good programs and in the wrong places.

  • Ellen Kenny

    There is frequent repetition of the same promos-I don’t need to see them hundreds of times!

  • Mitch

    Please, don’t make our entire lives a commercial opportunity. Allow us to flourish as humans without the corporate sponsorship!

  • Gillian Sullivan

    I’m glad of this research and petition. Sbs has marvellous content but why on earth is it being polluted with so many ads and repetitive promos of their programs? It’s really ruining the pleasure.

  • Jon Wyatt

    Give us back our SBS

  • Fiona

    Keep SBS special and free from ads!

  • Bob Elliston

    SBS stands for SHOULD BE 100% SUBSIDISED by the Australian Federal Government!
    SO MANY GREAT PROGRAMS should be seen without crappy advertisements and dodgy promotions to interrupt them and make them UNWATCHABLE!
    Millions more people would enjoy SBS if there were NO advertisements!
    P.S. Al foreign language programs should have English subtitles. That way, many more people could enjoy the overseas/foreign-language News Bulletins and other foreign-language programs.

  • Diane Williamson

    We rely on SBS for World News…who else other than the ABC can we rely on? Id rather watch SBS that have to try to work out what is true or false from the internet or the other TV stations.

  • Clive Wilkinson

    The whole foundation stone of the SBS is being destroyed.
    Her role as a multi-cultural educator and assimilation media platform has no equal.
    The SBS has a very dedicated diversified audience including me and does NOT take kindly to this
    arrogance. Beware the advertisers who will definitely expect a backlash.

  • David Rea

    The ads on SBS are so annoying that I will find another source for an interesting show that I want to watch. I dislike ads so much that I would rather read a book than watch them on TV. On my computer I use Linux, Brave browser and numerous ad blocking technologies to avoid ads. Ads are the bane of our modern existence.

  • rhonda

    They have too many upcoming programme advertisements as well.

  • Adam

    When I started working at SBS in the mid 90s a half hour program was usually delivered as 27-29 minutes (allowing 1-3 minutes for between-program announcements and, occasionally, a little creative “interstitial” masterpiece). Ads totally changed all of that, and programs bought-in are summarily butchered to ever-shorter lengths.

  • Roger Coleman

    Whatever has happened?

    For a channel that continually boasts that it is ‘different’, the sheer number oif increasingly moronic adverts make SBS look just like – or worse than (if that’s possible – than commercial sations

  • Deborah Macfarlane

    I completely agree with previous comments about gambling. I deeply resent the amount of gambling ads in televised AFL matches; now SBS are doing it. I know gambling brings a lot of revenue to the government but it also brings a lot of suffering to families and causes a great deal of disruption, including family breakup, which is also costly to the government (Sole Parenting payment, extra children’s payments, administrative work involved in Child Support etc.). We are much better off without them.

  • Emma Brooks Maher

    The other night I was so angry at a run of ads that seemed to go on forever that I did a count at next break – results was 12 ads, plus promos as well.
    By the time the program I’d been watching came back on I’d forgotten the story, lost interest and gave up on the whole thing. Switched back to ABC-TV.
    If SBS thinks that “angry” is worth paying money for, then they’re idiots.
    Instead of advertisers “selling” me their stuff via SBS, it’s just a big turn-off.

  • David Mills

    Since ads appeared on SBS ad free spaces have become even rarer. SBS should be the way it was intended.

  • Colleen Reed

    Please fund our SBS to a more reasonable level to avoid over reliance on ads. I agree with above that ads for things such as gambling are offensive and not matching the station charter or culture. Political will to close ABC and SBS channels must be stared down. Commercial channels are so poor in reporting news and also awful drama in the cheap and nasty reality shows. The quality of SBS in providing world news and excellent adult drama must be continued but without the ads.

  • Baina M

    We desperately want our original SBS back! Please stop all the ads. We switch to other channels to avoid them. They are too numerous and too long.

  • Clare Nesdale

    I have stopped watching SBS On Demand, because I find there are too many adverts. The ads were too annoying to bother watching SBS On Demand.

  • Antony Hughes-d'Aeth

    Please reduce advertising to restore the viewing pleasure toSBS

  • Ellen Williams

    I cop enough advertising in my day to day life without it being shoved in my face in the ONE place that has always proudly been marketing free. ESP from gambling and crappy food advertising!

  • Paul Thornett

    The quality of SBS’ output has plummeted over several years, and the quality of their presenters has also diminished. I also do not understand what benefit accrues to SBS when they show a complete series on SBS On Demand before it is aired. And their On Demand facitlity is woeful – difficult and very slow to navigate.

  • Jill Warner

    The placement of ads is very obtrusive and spoils much of the enjoyment from watching a programme. They seem to be deliberately inserted at the most inopportune moments. And you can’t easily avoid them when streaming! I’m definitely not a fan of Viceland, but overall I think SBS and World Movies are probably my favourite channels for programme content. It is a crying shame that commercials can’t be confined to the breaks between programmes if we have to have them. Advertising as we know it is no longer effective. Everyone I know records programmes so they can fast forward through them. And I don’t know anyone who actually watches/enjoys/takes note of what they are selling. Please practice restraint with your advertising strategy or run the risk of losing more of your audience to streaming services.

  • Bernie Dehmel

    commercialised TV sucks!

  • Noreen Boord

    What happened to our preferred, quality broadcaster? Frequent intrusive and disruptive ads have made it unwatchable. And for a public broadcaster, gambling ads are unethical.

  • Claire Firman

    Compared to commercial channels SBS isn’t as bad. The repetition of the same adds over and over is annoying.

  • Janet Castle

    The ads are a great deterrent to watching SBS at all. There are too many of them. They are poorly timed – not placed in a natural break in the program. At times an ad will be repeated twice in the same ad break – exceedingly annoying.

  • Walter

    Have SBS air dinkum Aussie promos … more Football, as in Australian Rules, Rugby League and Rugby Union, (even Gaelic footy), and less Soccer which is the easiest game to learn and to play. (The lowest common denominator?)

  • Marion Mulholland

    Adverts on SBS are a nightmare. Seen too often, disruptive to viewing, and annoying in content.
    I am aware that SBS depends on ads for funding but it is done so badly, that whoever is responsible needs to GO!
    This channel used to provide an excellent service but now has sold its integrity to commercials.

  • Kaye Barr

    SBS was so special, and was viable. It is deteriorating, with all the commercials. Some are so insulting to the viewer, with the same sets being repeated, sometimes even more than once, during a program – and even during the same ad break!. All one can do is get on with the washing up, or other chores But that is not what the character of SBS is supposed to be.

    As a viewer, I find I have to ‘manage’ the constant, repetitive commercials, by getting on with other tasks OR recording the program to view it later, scrolling rapidly through the commercials. The former way gives a broken viewing session, and works better for programs that are mainly voices.

    I don’t really care about the Quality of the ads, i.e. whether they are pretty or witty. Rather, I just think they should not be there in such profusion. SBS was a unique, and publicly owned channel, and now is quite a bit like the commercial channels. A good channel like SBS (was) would gather momentum from beyond Australian shores Please remove the advertisements, and return SBS to the character it was conceived of having.

    It is another creative, inventive Australian icon, given a wash of mediocre beige, which in part disguises the actual programming, and raises the possibility of reduction of independence of thought and ideas within the programming.

  • Cassi

    Not to mention, I’ve noticed a lot of ad breaks and promos have very different volumes from the tv shows.

    I have some serious anxiety issues and sensitive hearing, and these LOUD adverts scare the heck out of me. I often don’t gain my regular breathing pattern back until the show starts again.

    I don’t think SBS intends to scare me with sudden LOUD NOISES,but they do. And it really puts me off watching SBS (doubly so when there’s too many adverts and promos, especially repetitive ones).

  • wal cooper

    It’s so annoying as hell that S.B.S. is forced to jam commercials into their fine programming.

  • Melodie Sarkissian

    It used to be wonderful that at least we could enjoy a program without ads on SBS , what a pity we were forced to have ADs on this wonderful channel just to have our SBS, now more than ever , it seems that SBS is showing too many ads, especially when one is trying to watch a good movie. It seems to me that this has gone beyond normal, and we might have as well watched the other channels as every five seconds we are forced to watch yet another stupid advertisement, when will it all end? I want my old SBS back please!

  • Anne Dall

    The repetitions are particularly annoying.

  • Bruce Cool

    Far too many promos. I get so sick of seeing the same ones over and over again for weeks before the show is due to start. I record most SBS shows so that I can fast forward the ads! SBS used to be great – now it is just another commercial station bombarding viewers with ads.

  • Angela Todd

    I access SBS programming from SBS-On Demand these days – it’s more convenient with fewer ads and shorter ad breaks.

  • Mark Stubbs

    They are forced into taking on advertising because the USELESS government under-funds both SBS and ABC!!!!!!!!!!!!!!

  • Brenda Galey

    I would like to see fewer ads on SBS and absolutely NO GAMBLING ads!

  • Jack Friend

    please return to a pre-ad SBS! surely it can be done sensitively without destroying the SBS budget.

  • Seamus O Larrikin

    I find the excessive advertising and promotional inserts to be irritating and disruptive of my viewing pleasure.
    In particular, I am galled by the incessant recapitultion that documentary makers are compelled to include in order to re-establish the flow of the narrative.

  • Morgan King

    The importance of SBS has been underestimated by our federal government. SBS shouldn’t have to seek advertising revenue. This is fundamentally wrong. SBS is important to the diversity, entertainment and education of all Australians. Adequate government funding urgently required for the health of the nation.

  • All betting adds are repulsive. They have the potential to harm all levels of society especially children. Remove these adds straight away

  • Wendy Rice

    We need the original SBS format. An increase in Government funding is imperative for continued independent journalism.

  • Sneerhaar Vochtblazer

    SBS programming is the best but I’m hardly watching anymore. Why? Ever more interruption of programs by ads of course. It’s ruined the SBS experience.

  • Diversity in the News landscape is essential for a good functional democracy.
    I wish that the political landscape will change and a good critical journalism get the resources for increase his capability.

    Nice greetings from an Australian in now Germany :)

  • Vincent J VIRGONA

    Far too many ads and gambling ads should be wiped from the screen altogether.

  • clare loveband

    tiring. ….and then you want to stop watching altogether.

  • Yes, there are WAY too many advertisments now on SBS.
    I also find the PBS News hour broadcast REALLY does my head in as SBS uses their American ad-breaks to place even MORE commercials. Why?
    Please give me back the original format of SBS without the noise & stress of advertising distraction during broadcasts!

  • Ex-SBS viewer

    The ads have driven me away from SBS.

    I want to watch the excellent content but the viewing experience is punishing because of the advertising.

    More and worse ads, fewer viewers, higher percentage of irritated loyal viewers almost ready to give up and move on… not a great social or business model.

  • Suzanna Szabo

    Tax payer funded, private advertising and cuts to staffing add up to the same as a commercial venture. It is a great service and being ruined by marketing and a push to make money – for whom?
    Bullying of good staff and crew is included in this package. Good on Straya for not being able to look after its world class media and people who work for it.

  • Blair

    I am also really pissed off still that HD TV took SBS Vice and deleted my good free-to-air television technology to watch SBS Movies. WHY encourage more E-Waste with my tv being redundant to pick up the HD stations? FFS!

  • Tom

    Very much disappointed with the news coverage by SBS during the COVID-19 scamdemic. It is not much better than the ABC or rest of the mainstream media in reporting with an investigative, unbiased, propaganda free demeanour.
    Consequently, about the only source of more accurate factual information and alternative perspectives can be obtained by an aggregate assessment from online sources.

  • Someone who lost my first comment :(

    Not for posting as a comment- can the site organisers please highlight the anti spam requirement before the “post comment” button, or provide a second chance to answer if submitting comment without completing the requirement? Didn’t see it on mobile view before submitting my first comment. Makes it easier for us to support the great work you’re doing. Thanks!

  • Hollice Rundle

    I agree with the reasoning that IF SBS must have ads then they are run in a block at the start, and midway (as an interval). The peppering of Ads and Promos is destroying the viewing pleasure that SBS offers: leading to this viewer watching less and less. May I suggest that a similar check of Ads and Promos be run through the On-Demand serials, and to a lesser degree Movies, as there are times when they become unwatchable and seem to be run very close together. Again if Ads are necessary then run them in blocks at the start and middle.

  • John Hutchinson

    The ads are annoyingly interuptive, make no sense where in the programme they appear


    I am sick of dumb ads and I am particularly opposed to gambling ads.

  • Annoyed by the streaming ads that go for a longer time during increasing breaks within a program. Please bring back the old SBS.

  • Al Prestwood

    The gambling ads are especially distasteful and ethically questionable, given the the damage that gambling can cause. By depicting gambling as innocent fun, the ads constantly chip away at SBS’ integrity. Does the board seriously support this promotion?

  • Chris

    We used to favour watching SBS, but now we hardly watch due to the excessive add breaks. I particularly do not like the gambling advertising, I find it offensive. Would love to see return of original SBS.

  • Lois Nishizawa

    No gambling ads!

  • Sally Gray

    I find it really disappointing that watching SBS is like watching commercial TV now. Its good content but brain torture to have it interrupted. There should be NO ads on SBS but for heavens sake how did it get to where it is now that every few minutes we are interrupted. Its a form of harassment.

  • Annie

    The advertisements are distracting and CC at times inappropriate. NEVER should there be gambling advertisements they are against the well-being of the community. I would also appreciate less repetitive food programmes. It’s clear the SBS needs to review it’s programming or at make them current.

  • Anna Peart

    It is such a shame to see SBS ruined by too much advertising. The station is almost unwatchable now. I look back on the early days of uninterrupted viewing with longing. What a pity! I particularly dislike the repetition of the same ad in one break. Stop destroying SBS!

  • Phil

    If there has to be adds then I believe there should be some ethical and social standards involved. Environmental and social issues should be considered, no gambling, no fossil fuel adds, nothing that would marginalise social groups or put disadvantaged groups at risk, alcohol, gambling etc. All we should be buying are necessities, luxuries marginalise and lead to disharmony.

  • SBS had an advertisement of clean coal a number of times. I stopped watching the feed if i want anti science or anti sense I go talk to my neighbours or join a trade union they are fine with that, its the terrible values that are being advertised as well as the frequency of the miss information. So its not only the fact SBS has these advertisements, its also what sbs is selling for me as well I find it deeply disturbing and unethical as well. I stopped listening not just because of this but in generally much because of the frequency of this type.

  • Jan

    We switch from SBS often due to the number of adds & repeat ones too. Gambling promotions must be banned for the good of society. So sick of them all. STOP privatization and bring back public funded services for the people. Tired of greedy corporations without ethics.

  • Tom Flood

    Worst of all is the way ads often freeze SBS On Demand with growing frequency so that it eventually becomes impossible to watch a program past an ad break. We are seriously considering giving up on SBS, our previously favourite broadcaster and streamer.

  • Tonia

    Advertisements have the ability to discredit the integrity and honesty of SBS.
    We need to fully trust the SBS and all its messaging.

    No advertisements for SBS.

  • Tonia

    The SBS is a national treasure and shouldn’t be undermined by politicians like the NBN.

  • Vicki Sullivan

    Too many adds and for goodness sake Gambling adds should be banned altogether

  • Liz Angelo

    SBS is one of the best channels in the world (without ads).

    If SBS want to make money- do a deal with TV New Zealand. We are so close in culture and people that you would find many avid viewers in NZ. They follow the BBC but how much more attractve would it be to follow Special Broadcasting Service from Australia.

  • Geoff Kelly

    The increase in the number of ads on SBS
    Is unacceptable and annoying. As a publicly funded channel there is no need for the current volume of breaks in programming.
    Also, the type of ads are disappointing.

  • Julia H

    SBS is a national treasure and should be properly funded with minimal ad breaks. Any of its news content used by Google and Facebook should also be subject to the same new legislation as commercial channels so they don’t have to rely on disruptive ads.

  • Jenny

    Too many and inappropriate adds.

  • Robert Stewart

    I do not listen or watch any programs with ads. Could you imagine listening to music and an ad interrupts it! I feel the same when I am watching a TV program. No ads please. If there was a paid prescription service for ad free SBS on demand, I would pay for it.

  • Patrick Mallon

    SBS has become advertising heavy which denies the multicultural and community focus of its establishment.

  • Tamara Flanagan

    Ads are mind-numbingly torturous – please return to NO ADS!!!

  • Alison Chaston

    Unfortunately SBS is as bad or worse than commercial stations as far as ad breaks & promotions are concerned. We used to love SBS but because of these annoying breaks & so many gambling ads, we are watching it far less now. A shame because SBS was a great station which always had interesting & informative programmes.

  • Liz Turner

    SBS is lookijg more and more crass and commercial. Loud, disruptive ads are clumsily thrown in to programs in the most inappopriate places and disrupt viewing in a very annoying manner.
    Even on On Demand, when replaying a program, all of the ads have to be seen again.
    Gambling asverstising is immoral, amd should never be shown on SBS.
    SBS, which used to be a high quality viewing platform, has been dumbed down to a commercial enterprise.

  • christopher baker

    What the government and the advertisers do not understand is that on principle I would not buy any advertised product which interrupts my viewing on SBS…that we cannot have an ad-free pubic broadcaster such as SBS is a shameful reflection of the low esteem the powers that decide have of the service.

  • Julie French

    Such a pity to see this overuse of ads that spoil the fine programs SBS offers. It puts SBS into the ranks of commercial broadcasters rather than the quality public realm it once was part of.

  • Bruce Jackson

    As a person with an continuously worsening hearing loss that has no current solution, I now record ALL SBS programs and read the sub-titles. If the sub-titles flick on and off quickly or are difficult to read, I can rewind and pause to read the sub-titles. Ad breaks are either fast forwarded through or used for comfort breaks.

  • NSH

    The ads do not fit in with the profile of SBS – they are purely commercial.

  • We realise SBS has to have some advertising to keep going, as our government doesn’t seem to understand the importance of maintaining this really Creative multicultural television channel, but what is happening now from lack of support is extremely sad and frustrating.
    These days I select a programme I think will be good to watch and record it, so I can fast forward through the mainly awful advertising.
    SBS used to have, some of the best most creative advertising that was great to watch more than several times, The need to stay alive has squashed this.
    I love the SBS channel, and will always support you.
    Best wishes for a better future on air.

  • Andrew Aves

    I rarely watch SBS because of the adverts

  • Maggie

    I’ve actually had to stop watching SBS because all the interruptions and the awful ads, which are just repeated twice in a row, make the viewing a chore rather than a pleasure!

  • Annie

    I enjoy promos so I know what new shows are coming – these can easily be shown between programs not during them. I get the need to advertise – SBS needs the income, but they are way too repetitive, and at times are chopped into the program at really odd times.

  • Gary

    SBS Is just another taxpayer funded mainstream media outlet that is biased, SBS news repeates the biaed main stream narrative with Taxpayer funding, an absolute disgrace.

  • Annie Geard

    Although it’s understandable that SBS needs money, many of the ads are intrusive and unwanted- eg. funeral insurance, weird kitchen utensils and bedding – cheap, shouty ads. This often brings down the contents and atmosphere of shows and disrupts flow, frustrates viewing.

  • Jan Mitchell

    I agree that there are many more promo breaks on SBS than on the ABC.
    I dislike commercial breaks altogether.

  • Gillian Workman

    Frustrating all the adverts. And with SBS On Demand there is no escaping the ads. Both SBS & ABC public broadcasters should be independent and properly funded.

  • Ray Welsh

    We used to watch SBS & ABC divided equally but now it has shifted to mainly ABC.

  • Rupert Russell

    I agree with Helen Best
    The most destructive adds are gambling and fast food adds.
    Gambling adds are hugely damaging, especially to children.

  • Elizabeth McMahon

    Advertising gambling and fast food – the cause of so many health and social problems – is just so, so bad. While we have the mute button at the ready, you can’t relax. These ads and the sheer number of ads ruins watching the high quality programs on sbs.

  • Martin Stone

    Very disappointed

  • Abi

    I can’t stand the ad breaks on SBS. I love the programming but it really puts me off turning on that channel now.

  • Topaz

    I used to love SBS years ago but stopped watching when advertising interrupting programs started.

  • I would like to see my taxes go to a decent public broadcaster with extremely limited ads prefer none as I also have turned to Netflix where there is no ads. As it’s my taxes that help to pay for the ABC and SBS after a hard day’s work I don’t want to be inundated with advertising especially gambling which destroys so many families and lives let’s get back to what these things were originally created for, to be informative, educational and good entertainment particularly at a time when we need some inspiring stories.

  • vik sarakula

    So the Federal government is intent on destroying what in my experience was the best TV channel in the universe.Why?I already only watch the ABC while faintly hopeful that SBS will one day resume its mantle as the most interesting & inclusive TV channel worldwide.

  • Linda Sutton

    The ads are too long and there are too many promos even though they are allowed.

  • Ian C

    So frequent and sooooo repetitive.

  • Daniel Kaan

    I understand that the funding imperative for SBS make advertising necessary, but there are ways to handle this without disrupting the programs. One is to put all the ads up front. Secondly, I would be prepared to pay a subscription fee to avoid ads all together. SBS’s program chooses are way better than any other streaming service and I would be happy to pay for this. Currently the ads are putting me off watching SBS.

  • Judy Bayliss

    repetition & constant interruption is nauseating

  • Importantly I take opportunity during the ads to Have a break myself and get up and do a few things.
    Ads are well spaced and better quality in general than those on commercial TV if I do have to watch.

  • Lee Crennan

    SBS was my default station. I used to watch sbs all the time but lately have had to cut right back because so many adds and promos interrupting what are still great programs..it’s a waste of the hard work and cost that goes into producing a program if it’s constantly disrupted by irrelevant material. It also makes me antagonistic to the product being advertised !!

  • Devin Trussell

    I find the repetition of ads for SBS programs a great annoyance. I see no reason for running the same advertisement twice let alone more often in a hour. I recognize SBS needs advertising revenue but they should communicate to commercial advertisers that repetition of the same advertisement in a short period of time is counterproductive – at least for this viewer.

  • Patricia Lee

    I would not watch SBS if I had to watch it live. The ads are disruptive. I record the programs I want to watch and view them when I choose. However it is still annoying to have to fast forward through the ads.

  • James Stuart

    The amount of mind numbing ads, both commercial and in house, is a huge disincentive to watch SBS.

  • Peter Ryan

    The ads wreck the flow of the program. We’re forced to record shows that we really like and then fast forward through the ads when we re-play.

  • Les Francis

    I only watch SBS when recorded so that I can fast forward the adds, they are so many and so distracting. What is happening to SBS is a foretaste of what the Liberals want for ABC

  • Jenny player

    Way too many adds about food during an obesity epidemic
    Amongst other things
    Repetitive adds disrupting viewing
    Netflicks movies are much easier frankly

  • Frank Russell

    There is no reason for SBS to carry advertising at all. Advertising is annoying and irrelivent. Sometimes i turn the tv off rather than try to watch a show that has been cut to pieces.

  • Gale Freeman

    My MUTE button is experiencing excessive wear and tear.

  • Diana Eriksen

    Agree that too many ad breaks diminish the quality of SSS which is a national treasure. Originally when quality of the early adds were few and of worthwhile businesses but advertising gambling is the pits. It ruins the quality,informative programs
    It’s time a really strong “Save SBS “ was pushed

  • Allan Walker

    I have given up watching SBS on Demand. Far too many ads. Whenever I log on an ad pops up. I’m not sure why, but often the screen freezes and I have to reload the page, generating yet another ad. Apart from that many of the ads are repeated ad nauseam. There are many good shows but far too frustrating to watch.

  • Rike

    SBS has always been my highlight of television viewing. Unfortunately over time the ads have escalated to a degree that tm starting to shy away from my favourite station. Please bring back the original format of SBS & leave the interruptions & commercial programming the the other stations. Thankyou and good luck.

  • Barry Maloney

    The advertising is pervasive and annoying and this was all introduced to cater for the whinging from commercial channels who cant attract an audience.
    Please get rid of ads altogether and go back to how it was designed in the first place.

  • Sue Tamani

    Many times I have counted 5 ads one after the other. Seems like it’s just a money making junket!

  • George Said

    You have destroyed SBS with money making advertisements. Gambling adverts are offensive and a turn off. There are far too many interruptions destroying the purpose of the station.

  • Fergus FitzGerald

    There are other ways to fund the SBS.
    For example the BBC is funded by TV licences and consequently does suffer the vagaries and uncertainties associated with political ideology like in Australia.

  • Shelley. Blakely

    There are too many repetitions of the same ad in short roation and too many promos.

  • Judith Carroll

    Whilst it is understood that SBS is required to broadcast some ads in order to keep going, GAMBLING ADS are “the bitter end”. For a broadcaster who has demonstrated that they have a social conscious through the kinds of programs they broadcast, gambling ads are at odds with this. Gambling causes misery for hundreds of thousands of families in this country – NO MORE GAMBLING ADS.

  • Luke Brock

    It’s obvious!
    Deliberate ruin of sbs/abc to the point where it’s unwatchable/ratings go down, channels get defunded.
    Governments world over are on the same channel,stifling woke thinking, control the masses,feed them new gov positive lies & propaganda.
    Aint seen nothing yet folks.
    We are being blindly being stripped of all the freedoms we once enjoyed. Disinformation & misinformation are governments weapon of choice.

  • Jacqui Towns

    SBS and ABC used to provide an amazing service to Australian citizens both here and abroad and I am baffled as to why the powers that be are trying to destroy both of them by reducing funding. It is a disgrace. They finance all kinds of ridiculous causes yet here is something which educates and entertains so many people and step by step, inch by inch the sabotage continues.


    What a sad state of affairs – SBS has been lured into excessive advertising including ads for gambling. Too many ads disrupting what are generally excellent programs.

  • Carmel

    Sadly ii find it iimpossible now to enjoy SBS’ quality programs because of the excessive number of mostly repetitive ads and promos. It is no longer a public broadcaster, just another crudely commercial channel. Even pre-recording and fast-forwarding ads is no longer an option because of their frequency. Ironically the lure to advertisers of captive viewers has totally backfired as more and more viewers like me have stopped watching SBS.

  • Graham kelly

    Gambling and junk food, two problems that cost society a heap of money should not be allowed on any television station ever let alone one that was intended to be publicly funded!

  • marie

    Often while watching various Series on SBS on Demand it is totally frustrating when not only are there too many breaks for ads but often after an ad, the Series programme does not return and you are faced with a blank screen. It is then necessary to back track and find the programme to return to the Series and place you were watching in the series. This can happen several times in one Episode. I want to support SBS but this is very frustrating. Government funding would solve the problem.

  • Ian H

    Unfortunately is does influence my decision to watch some SBS programming knowing Im going to have to tolerate what does seem excessive advertising during some periods.

  • Max Sutter

    While not liking it, I can accept that SBS requires some advertising as they are underfunded by government. What I cannot accept, however is the serious overuse of promos and service announcements. I assume they are there as programmes designed for commercial channels are made allowing plenty of time for ad breaks and still fit half and one hour timeslots and are used to fill in time. I suspect most SBS viewers are capable of planning their viewing to work around this, perhaps they might even stay longer on your channel. At least SBS is not as bad as some commercial channels, I have timed, after 10pm ads, promos, and news “Updates” (Taped prior to 6pm)of more than 30 minutes per hour on some of them with 90 20minute movies taking in excess of 3 hours to screen.

  • Gail Schroeder

    Get rid of the LIBS and bring back our former SBS

  • Dora Rea

    SBS and ABC are my first choice to go to but the amount of ads on SBS, are very annoying, especially gambling ads.

  • Jane Stephens

    There are indeed far too many ad breaks and they are far too repetitive- we often see the same ad repeated every ad break on Sbs on Demand ! And worse still, those ad breaks often cause a failure in transmission and we have to reboot the entire program, sometimes a number of times, which is very annoying, disruptive and time wasting! I also agree that there should be no gambling ads at all! There is no such thing as ‘ responsible gambling’!

  • Rob Fakes

    Creeping death. It’s become worse and worse.

  • Tad Slufinski

    We live in a fake democracy where communuty views are ignored by a leadership who think they know best or have self interest motives which is corruption

  • Vanessa Matthews

    Advertising should be stopped and in particular unethical advertising such as gambling.

  • Brian Wood

    I gave up watching commercial channels years ago because of the ads, silly, repetitive and so utterly spoiling towards the end of a good movie… it’s getting to the point I’ll be doing the same with SBS.
    As it is I’m watching more dvd’s than ever.

  • Paul

    Viewers of a cynical nature might wonder if the proliferation of ads on SBS is designed to drive us away in exasperation. Then, with falling viewer numbers, there’s a perfect excuse to get rid of SBS altogether.

  • Alanah Jeffries

    Stop all gambling ads

  • Edward Robinson

    I have given up on the superior programs on SBS because of the frequency and duration of advertising

  • Mark

    There should only be ads between programs around 5 minutes and no gambling advertisements. Government funded tv should not promote gambling.

  • Ron Burn stein

    Having worked through much of my carer in advertising, I find it next to impossible to understand why it makes such great efforts to annoy its own viewers.

  • Tim

    Too many ads – kills the program.

  • Tonia de Launay

    The ads are counter productive… as well as being low grade commercial productions. I wouldn’t buy anything that has caused me so much dis-pleasure and angst! Just get rid of them and return SBS to the quality broadcaster it once was and was envisioned to be.

  • Anne McClelland

    Underfunding by the government surely is the issue here. The ABC offers little but current affairs and reruns. As usual, we can lay these problems squarely at the feet of this most objectionable federal government.

  • Christine

    Ads are so bad now we record what programmes we can so we can skip through them! When you’re streaming and scanning through a programme to find a particular place you can’t skip the ads you’ve already seen!

  • Andrew R Hyde

    Advertising on our public broadcasters is a travesty.

  • Judith Sinnamon

    SBS viewing used to be a pleasure with advertisements placed considerately between programs. These ads were often of high quality and even entertaining.

    Sadly over the years we have seen the increase in regularity in, almost violent, midprogram interruptions of ‘Bunning Warehouse’ style advertisements leaving one scrambling for the mute button.

    These advertisement clusters have become noticeably and infuriatingly longer over the years, affecting the viewing experience to the point where I rarely watch sbs anymore (sadly).

  • LINDA Morgan


  • Kerry Castle

    SBS has lost my support except for On Demand which allows me to completely avoid ads. The gambling ads are totally unethical….shame on you SBS!

  • Judy Frazer

    From being a most-watched channel In our house, SBS has become more a commercially loaded advertiser and far less appealing. Gambling ads! On SBS! Badly placed ads, one after the other on SBS! Promos. What feels like constant interruptions to programs, all destroying stories of interest. SBS appeal fading.

  • Colleen Wood

    I think having gambling ads on SBS is counterproductive to the investment the government (tax payers) pay to assist families in crises due to gambling problems. Why on earth is SBS actively promoting gambling?

  • The ads are also repetitive – again & again the same ad in the breaks. Makes you conscious of the product & determined NOT to buy.


    SBS is running way too many ads. Particularly the GAMBLING ADS. I find them repugnant when poverty is rampant, and worry that children who overhear them are being influenced towards their own poverty.

  • Felicity Green

    SBS should not be a commercial ly dependant channel

  • Karen Guildford

    The increased advertising on SBS over the years is unfortunate, with gambling ads particularly troubling. SBS is our public broadcaster, not a commercial enterprise, and should be adequately funded as such and with no ads.

  • Carla

    I enjoy the SBS content and variety of programs. I have been sadly surprised by the amount of advertising Interrupting a program I am watching to advertise does not endear me to the product causing interruption. I understand the need for funds to support the channel, however the incessant interruptions are pushing me away from this channel.
    Up to you SBS, keep the advertising and lose viewers or amend the situation.

  • Michael McKenna

    SBS is becoming like other commercial channels with too many advertisements. The Government should fund SBS properly so they don’t need to rely on advertising to exist.

  • Geoffrey

    One has to desperate to watch a program on SBS due to the all-persuasive advertising breaks. Even with a PVR, SBS does something to it’s advertising content structure to make fast forwarding a challenge.

  • Angus Martin

    This point is entirely valid: We watch SBS 1 every night, but I cannot tell you the content of even a single ad or promo. Why? Because we record programs and watch them the next night, skipping all non-program material. Advertisers are wasting their money.

  • Marg

    Ads on SBS break the continuity of viewing programs, especially films, and often result in us switching channels to avoid them.

  • Luke Atkinson

    Way too many ads, and what is worse, is having to watch not 1, but two runs of the same gambling ad within the same ad break. Disgusting! It s highly irresponsible to promote an industry that destroys the lives of so many.

  • Linda

    I love the SBS content but it’s becoming more and more like commercial TV where the breaks seem to go on for too long. Let’s keep SBS the great station with intelligent content without the rubbish advertising.

  • Rob Keller

    I’ve given up on watching SBS. Far too many ads! Simply ruins any quality programming.

  • Tony Parker

    Any advertising is too much. But, no doubt, a necessity these days. What I find more aggravating is the quality of the commercials which are mostly crude and cheaply produced. And the products advertised, fast junk food and cheap and nasty stuff.
    This may, of course, be simply my perception but SBS, like the ABC is known for quality television and I believe that the advertising should not be aimed at the lowest common denominator.

  • Georgina simmonds

    SBS has some wonderful programs and dramas which are sourced from all over the world.
    The quality and range of SBS programs has improved so much, but the ads. are so annoying and as mentioned the gambling ads. are a particular Menace.

  • Jeune Brooks

    I frequently watch SBS for the quality programs but the incessant ads are a huge distraction. The government has a responsibility to fully fund SBS and woe betide them if they attempt to introduce ads on the ABC.

  • Reinhard

    Adverts should like gold, rare and valued by sponsors not mind numbing repeats that are annoying and ignored.
    A different market philosophy needs to be promulgated.

  • Dr Scott Bell

    If our elected leaders recognised and respected the value of SBS content, and funded accordingly, then the need to go cap in hand to advertising revenue wouldn’t be necessary. I guess it takes some level of insight, and intellectual clarity to reach such a conclusion – apparently in short supply when funding decisions are made, and funding support eroded.

  • Robert Keyzer

    too many ads

  • Elizabeth

    I would be happy to see the gambling ads removed.

  • Dr Paul Smith

    SBS is well on its way to becoming a trashy copy of commercial stations.

  • Ross

    It’s not just the ads that are concerning, it’s the political pro coalition news bias of late that is the major problem. Whoever is editing the pro coalition news service needs to be removed. It appears that coalition finance threats are working.

  • Firstly I would like to say I love the idea of SBS and viewers are fortunate to access overseas films and the wonderful range of documentaries. ALL of which are spoilt by the constant interruptions of adverts – such a shame. I guess the problem is lack of funding – maybe viewers like me who complain about the ads should be prepared to pay SBS for high quality production because if the government does not fund SBS WHO will – and current situation stands. What do other viewers think? I bet most wont want to pay a cent. Anne

  • Ros Marshall

    I understand why they have increased and want to support the station because they have such excellent shows and they offer the best and, along with the ABC, most trusted news service.

  • Adele Geraghty

    Please, reduce the number and frequency of advertisements, it is too much !

  • Stuart Thomson

    Please restrict the adverts to natural breaks between programmes, rather than just randomly interrupting ongoing programmes – these interruptions are “amateur” in their nature, with no obvious discontinuity- sometimes it takes a while to realise that we’re watching an advert rather than part of the programme !

  • Robin Ellis

    Too many ads

  • B martin

    The volume of adds has steadily increased over the years making SBSdearly discernable from commercial television. The freqency of adds is possble the most annoying aspect, which disrupt the flow of a program, often at the most inappropriate times. If adds are necessary, having the in a block would be far more tolerable. I too record programs because of the adds, so they are wasted on me.

  • Louise Bannister

    I understand that SBS needs the money from advertising to fund programming. It used to be that you only had ads at the beginning and end of programs … not during … and that was bearable. We have stopped watching much of SBS because of the adverts. The ad breaks are often very badly placed within the program and it takes the pleasure out of viewing the program.

  • P. McGinley

    The deconstructors are undermining all that builds commumity.
    This is about wielding polital power. Not Parliament.
    Of course this includes the erosion of the SBS.

  • Ian Rix

    It’s virtually impossible these days to distinguish between the commercial channels, the advertising on which is increasingly banal, stupid and insulting (don’t get me started on TV Shop ads!) and SBS. As far as viewer annoyance and irritation are concerned, SBS might just as well be another commercial channel. A deplorable state of affairs.

  • Kathryn Maxwell

    Not only do the commercials destroy watching SBS programs but they compound the excessive advertising and consumption which is destroying the earth’s biosphere. There are enough other venues for businesses to advertise than SBS.


    With the dumbing down that has happened at the ABC, SBS is the only network in Australia delivering quality programming. However, it is increasingly becoming unwatchable, not only with the number of ads, but often with the massively increased volume at which the ads are transmitted and thereby increasing the irritation/dissatisfaction factor.

  • Trish

    I used to watch SBS regularly but not anymore because of the ads. Trish T

  • Paul

    If SBS continues to run ads like a commercial channel, it should be treated like a commercial channel and defunded. Why should the taxpayer be de facto subsidising the commercial entities which advertise on SBS?

  • David Waters

    Like all of the above, I am sick and tired of the constant bombardment of the ads and promos. It seems at times to exceed the amount of ad breaks on commercial tv. I will never buy any product pushed on this channel particularly those which I consider verging on obscene, I refer to the male underwear ads which are nothing more than a vehicle to advertise the male genitalia to pander to a certain type of man. I am particularly frustrated when watching lunch time American news the breaks which occur toward the end and show no more than a few seconds of the broadcast before another ad break. I CAN ONLY SAY TO THEOSE RESPONSIBLE AT SBS. STOP AGGRAVATING AND ALIENATING YOUR FUNDING SOURCE

  • Cheryl O’Connor

    Although I find the ads disappointing and invasive I still value highly the range of programs offered by SBS. For me, the ads are such that I go and do other jobs while they’re on. I agree very strongly about gambling ads. On the other hand I also note with interest the number of ads with an humanitarian focus presented to SBS viewers. What can SBS do – the facts are that the Federal government has little sympathy for public broadcasting in general and has little interest in the views of a multicultural population.

  • Alan Rhodes

    It is nothing but Orwellian brainwashing on a scale never before historically seen. Its purpose is to turn viewers into consumers who will never be satisfied; servants of the endless greed-driven consumption that is destroying the planet. Its frequent use of childish message simplicity belies the sophisticated understandings of human behaviour that effective propaganda utilizes.

    Emotive reactions are the vehicle that suppresses real thought. Even the very programming itself is in service to the smorgasbord of mind-numbing messages invading the nations living rooms, unasked for, on consumer paid-for gear.

    It is utterly outrageous that commerce could be granted such licence to ideologically brainwash in the service of consumption.

  • Richard Sullivan

    Great service spoiled by repetitious and frequent advertsj

  • Mary Garcia-Martinez

    I agree there are too many ads and anything to do with gambling should be banned across the board.

  • Coral Wynter

    It’s a hidden agenda to remove all free to air tv, to make sbs impossible to watch through so many ads and poor shows.

  • Howards P

    Sport gambling ads are morally reprehensible and show total disregard for negative impacts especially on children and teenagers.



  • Joy Stacey

    I have rarely watched SBS since ads were included in programs. In some years I have watched nothing to avoid the irritating intrusions to a program that ads are.

  • Dorothy Williams

    Like many of the posts above, I too record the programmes I wish to watch, and FF through the ads. Another option is to watch ON DEMAND, where there seem to be fewer ads.

  • Martín S Abril

    Together with the ads came the fall in quality. The mediocrity of some of the presenters makes you think WHAT IS REALLY GOING ON?

  • Geoff

    Too hards to watch anything. I totally ignore the ads anyway even if I did watch. However, I don’t watch SBS because of too many ads. Same as commercial tv, just can’t watch it.

  • Joel

    SBS used to be one of the greatest channel with a remarkable diversity in programs until few years back when Advertising started and ruin it for us spectators, sad to seen it become just like the other commercial channels, boring and frustrating, so i dont watch it much any more as adds put me off.

  • yagia gentle

    I can’t stand shouting commercials like the harvey Norman commercials

  • Paul

    Too many gambling ads – would like to opt out of those for trigger reasons (especially SBS OnDemand).

    Ads are fine for filler, but have a timer with a block of say three-five minutes of ads so we know what we’re in for and can either go do something else or focus elsewhere and leave it playing rather than missing the program.

  • Shirley Taylor

    Get rid of ads, I find them irritating and banal. Ads disrupt the flow of otherwise good programming.

  • It’s a tragedy, good programs are unwatchable because of the the ads. So many of us have turned to other streaming organisations (Netflix etc) because sbs ads destroy any viewing pleasure! Now it appears sbs is showing more than allowed. It’s no surprise, I’m one of many who’ve given up on good programs.

  • Judi Moncur

    I agree with all the comments above – gambling ads unethical, far too many ads and repeats in a single break. Most are tedious and badly made. Some promote antisocial behaviour. And breaking up programs too often- not in a natural break. Revenue from Facebook and Google should go to SBS and ABC. Perhaps that way SBS winter not need advertising revenue.

  • Gitta

    The advertising on SBS on Demand is frustratingly spaced and prolific and almost always causes the Internet program to freeze whilst the screen has to refresh when the advertising starts. Very inconsiderate to viewers and makes me want to ditch the service.

  • Watching catch up programs or series is a pain with adds.
    You can never fast forward without an add despite having watched one minutes earlier.

  • Sue

    We find watching SBS on Demand very difficult because the transition to the ad break often gets ‘stuck’ and we can’t get it to move forward. The ads themselves are often repeated immediately and are much louder in volume than the actual program. They really grate. And they seem to occur every 5 minutes, really disrupting the flow. It’s frustrating because there are so many good programs on SBS that we want to watch but the frequent ad breaks are a real disincentive.

  • Ann L

    We always mute the ads and so something else during their airing time. They mean nothing to us

  • Bill Palmer

    I rarely watch SBS these days. Because of the ads.

  • Brian Wilder

    Far too many Ads and gambling ads should be banned, not only on SBS, but all broadcasting.

  • Glen

    SBS should be ad free.

  • I found the nature and volume of ads appearing on SBS becoming so intolerable that I stopped watching it about two months ago after many decdes of loyalty. How government-employed management could act so irresponsibly and uncaringly towards their loyal viewers is something I would blame on the government itself from the PM down. Unforgivable!

  • ken Wallwork

    It is annoying that SBS has to have ads at all. Too often the flow of programs is disrupted by ad breaks. Government think they can save relatively small amounts of money by cutting funding to public services like SBS and ABC. These saving could be ofset with reductions in “government enquiries” which cost millions, take years and reach no conclusion/are ignore by government.
    The ad breaks on SBS seem to be set to occur after a set time with little consideration of plot disturbance, often breaking in mid way through a scene which has to continue after the ads

  • Francesca A

    I have contacted SBS about the frequency and positioning of ads before. Ads are way too frequent. When live streaming an ad is the first thing the viewer sees instead of the program, which is annoying and disruptive. With On Demand ad breaks are frequent and then stall the program being viewed, meaning you can’t go back to it without starting from the beginning. I also resent having to watch numerous ads if I fast forward through a program. SBS has definitely lost its way and is falling prey to advertising dollars to the detriment of the service.

  • Bob Evans

    Our public broadcasters (both ABC & SBS) are under enormous financial pressure due to significant reductions in federal government funding. My impression as a viewer of both live TV and streaming programs is that there are too many ad breaks, that they do not fit “naturally” into the narrative structure of programs, and often are too repetitive – especially in streaming programs where the same ads are frequently repeated back-to-back. I also resort to the MUTE button. The ads are a turn off and the issue of funding and advertising needs to be addressed more strategically and creatively the Board and Management of SBS.

  • Paul Bekarian

    Corporate run commercial TV is why we switch to, and love, SBS. Leave it neutral and clean of financial persuasions!

  • Kip Little

    Waiting for the endless string of ads to finish during the 6:30 pm SBS news was SO frustrating I changed channel!

  • David

    Couldn’t agree more with many of the comments above. SBS is as bad or sometimes worse than the commercial channels. Thankfully the content is of a higher quality (generally) otherwise we would not watch it at all.

  • Allan S

    Sadly, the number of ads is making SBS almost unwatchable.

  • Sue McMullen

    Too many ads, especially ads which are not community minded (eg gambling and fast food)

  • monica nugent

    the frequency and repetition of ads puts me off watching SBS.

  • Steve Kritzler

    Ads on SBS should be limited to between programs not during programs.

  • Lyn Green

    Love SBS except for the constant breaks with the same repetitive ads, often with the same ad twice in one break.

  • Alexander de Vries

    Advertising, the art of deception, the cancerous scourge infiltrating almost every aspect of the modern world.
    My TV has been banished and replaced with a music system.

  • Alan Carter

    Sure the ads are a pain but so are all the programs and promos about white middle aged trainspotters, royalists, and WW2 fans. This isn’t SBS Charter content.

  • John Burman

    Not so long ago the quantity and type of ads on SBS was rather high but you had the thought “oh well, I’ll just have to put up with it”. More recently the time given over to ads has grown to a ridiculous extent. Even worse, the type of ads is degrading the channel. Specifically, gambling ads should never be allowed. Gambling is a major social problem in Australia and the number of ads to which everyone is exposed on a public channel is reprehensible. Get rid of them. And turn down the volume. We don’t need ads played at such higher decibels than the main programs.

  • Wayne Rigg

    If ads are mainly to increase revenue, why are so many ads for SBS repeated over and over and over, unnecessarily? SBS is not designed to make money anyway. It is a public service.Keep well.

  • Sandra

    Too many ads disturb otherwise enjoyable programmes

  • Nathan Ellemor

    Stop the gambling ads altogether. It actively promotes a cruel mental disorder that is crippling our community- surely in opposition to what social programming is for

  • Hugh Russell

    Oh for the days of advert free SBS

  • Fisher John

    “Unacceptable ad breaks on sbs . Distraction take us away from the broadcaster to othe platforms. Multicultural Australia is the poorer for the commercial intrusion in our leisure time . More funding is needed otherwise commercial interests will further erode our culture and particularly encourage further inequality.

  • John van de Meene

    With SBS advertising, I flick the mute button or check out what is offering on other channels. Sometimes I am more tempted by what is on these other channels, especially the ABC. Generally I can’t stand advertising.

  • Nigel Allen

    There are so many advertisements now that it makes me not want to watch. Is that the idea?

  • jaq

    Loved SBS when there were no ads!
    Disappointed when they were introduced but they were inbetween programmes so they were tolerable, given they could be muted. All Ads and promos should be in these spaces and not cutting up content. I no longer watch SBS live because I can’t stand the ads. I will watch on demand if there’s something I particularly want to see. I’d be happy to become a ‘no ads/promos’ subscriber so that viewing is a pleasure instead of a constant annoyance. I pay for other TV content for this very reason

  • Martin Bailey

    SBS ans ABC- far too many self promos

  • Ian Thomas

    There definitely too many advertisements – should not be any – proper funding is required.

  • J Boyle

    Also the SBS app is appalling! Trying to find where you are up to with a program that I’ve part watched but maybe got called away ect is dreadful. I end up having to watch sometimes the same add group 3 or 4 times!
    I hate their app and avoid watching it to catch up if I can!

  • Marianne

    The many ads interrupt what would otherwise be an enjoyable watching experience

  • Terence Coombes

    LNP government intent on killing our Public owned services. Save our information services remove this dubbious government.

    By The People
    For The People
    By the government
    For the wealthy.

  • Patricia Foy

    I find these breaks not only frustrating but they abruptly interrupt awkwardly, almost mid-sentence, without any attempt to use a natural break. Programs are normally excellent but are spoilt by constant advertisements.

  • Christine Clark

    SBS is a national treasure. As a Media teacher, I was extremely disappointed when advertising was introduced on this channel which previously gave viewers some respite from the abrasive presence of commercials.
    When I studied screenwriting, I learned that some TV programs are written with ad breaks in mind e.g. soap operas. However most visual media are constructed without breaks as it is important to keep the viewer engaged.
    Please remove advertising from SBS or at least minimise it so that it conforms to the regulations and is intelligently placed where it will cause least disruption to viewers’ enjoyment of programs.

  • Christa Katharina

    SBS On Demand was a good alternative to avoid the annoying ads. Now they have forced us to turn off any ad-blocking and are streaming the commercials. I feel force fed, although I barely take notice of any advertising content. A waste of my time.

  • Jacqueline Schneider

    The ever-increasing ad breaks on SBS and even the promos are becoming so intrusive. SBS used to be an excellent source of quality news and programs without being the subject of people trying to create desire and turn me into a consumer of their products. Until the neoliberals got their hands on it, that is, and as with everything else they touch, turned it over to the market and commercialised it. What a crying shame. No escape from being bombarded with appeals to be consumers of commercial products that I don’t want, trying to create a desire to buy useless luxury goods, when what we are really here for is to be informed and to watch quality television. There is no escape. I turn to SBS for quality television, turned off by the ad breaks and promos. This is supposed to be a “public broadcaster” but the neoliberals have ruined it! Get commercials off our public broadcaster!

  • Nicholas Fox

    There is no need for SBS to constantly promote 1,2 or 3 of its own programs during commercial breaks and the number of breaks has increased dramatically since the station started airing adverts. This makes watching programs extremely annoying as there is no ‘natural’ place for ad breaks. Two advert breaks per hour is sufficient disruption for any program though ideally only having adverts between programs should be the goal of the station.

  • Pam Maegdefrau

    I love the programs that SBS does … but I think they are diminishing in their efforts to ‘support the good in our society’.
    I don’t believe that a public broadcaster should be contributing to the advertising of products that are detrimental to our health and to the good of society. I target gambling, and alcohol as being products that cause great damage to our people; are expensive in health costs (physical and mental) and increase the level of violence within communities.
    With so many Australians contributing their support to members of the community to survive and prosper hopefully, I take great exception to the advertising of products on SBS that are contrary to supporting the best in our communities.

    SBS is supposed to be shining a light on the goodness of mankind through programs that inform, enrich and delight … not exploit and corrupt … for the financial benefit of corporations that exploit the already marginalised in our communities …. VERY DISAPPOINTING!

  • WEndy Chapman

    WE almost never watch SBS live to air because of the breaks to program cause by ads.

  • Brigitta Wimmer

    Why is the federal government not funding SBS so it wouldn’t have to rely on so many ads and promos that totally spoil the viewing experience? We need a public-funded and independent TV including a multicultural channel. This privatisation has been disastrous to the point that we hardly watch SBS now. There are plenty of commercial TV stations if you want to have a program disrupted time and time again.

  • Catherine

    The advertising on SBS is now absolutely excessive. and often. the same ad twice! Fair go SBS!

  • Lindsay Partridge

    It’s the promos on SBS On Demand that puzzle me. They’re not paid commercials, just repeats of in-house promos. They break into the program at any random moment (often mid-sentence) in the most clunky and amateurish way. They are not earning money for SBS; they are usually only 30 seconds long, so no good for making a cuppa; they are not there to make up time since this is an on-demand service. Why are they there, Mr Taylor? Why?

  • Paloma Ramos

    Sadly SBS has become like another commercial station but the gambling ads are the hardest to sit through. Bring back our old SBS!

  • Andrew Van der Velde

    You all know the Mad As Hell intro….that’s me watching SBS! But not as much as I used to.

  • Sally

    If the SBS intentionally wants to kill off their business, they are doing a good job of it.

  • Shirley Lovell

    It seems to me that both the ABC and SBS are being systematically destroyed.

  • Alistair Campbell

    I usually watch SBS On Demand rather than the channels. No ads.

  • Sandra Coleman

    I am particularly upset to see so many ads promoting gambling and junk foods on the SBS channel. Please, please stop!

  • Rosalind Gittings

    SBS and ABC are my two favourite channels. I rarely watch SBS now because of the excessive number of ad breaks during programmes. If we must have ads and promos – excluding gambling ads which should never be shown – put them between programmes, not during the programmes. This was the policy many many years ago and I thought ads were a good opportunity to go for breaks between watching. Not any more. The worst thing is the ads in streaming programmes. They prevent me watching excerpts unless I go through all the ads.

  • George Calomeris

    I really don’t see the amount of advertising on SBS as intrusive. Sure, it was better in the old days without ads but the fact that the government keeps trying to strangle both SBS and the ABC by cutting funding to them is forcing SBS to have ads to pay for services and programming.What I consider is overkill on advertising are the amount of ads on channels 7, 9, and 10. Viewing these channels is nearly impossible due to their ever increasing ad rate. Good on the ABC for not advertising during the running of programs but they have also cut programming and staff to cope with the issue.

  • James Harvey

    Too many Ads and Promos AND too many train journeys nearly every night on SBS 1 … what is this about?

  • Maureen (Meijnen)

    We need to have something very particular to watch SBS now, as there are far too many int eruptions.
    We also avoid SBS on demand for the same reasons.
    Its a pity, as it used to be our only other place we watched TV other than ABC.
    We hope they can be reduced.

  • Wendy Spall

    Ads are very annoying and disruptive to the programmes, especially on SBS On Demand where it should be completely eliminated except at the beginning of a programme. My strongest objection is for ads for gambling; ads for tobacco have been banned; ads for gambling g and alcohol should also be banned.

  • J.Baird

    I took issue with an ad that showed a person cutting documents with a electric saw
    and another person shredding documents with a blender with the top off.
    I reported this gross misuse of appliances/tools, which would be contrary to workplace H&S rules and practices, to SBS and to Ad Standards Aust. Their response was that from the Ad Agency:
    Comments which the advertiser made in response to the complainant/s regarding this
    advertisement include the following:
    Our firm appreciates the role and concern of the Advertising Standards Board and
    recognises that a consumer complaint has been received. We appreciate theopportunity to respond, however, the opinion of our firm is that the TV ad in question
    does not contravene Section 2 of the AANA code of ethics.
    and from the Ad Standards panel:
    The Ad Standards Community Panel reviewed the advertisement and considered your
    complaint at its recent meeting. We have to advise you that the Community Panel did
    not uphold your complaint.

  • Frank Hussey

    If we must have ads can SBS ensure that the same ad is not repeated several times especially sometimes during the same break!

  • Jill Gorrie

    Not only are the ads disruptive to the program but they’re invasive. As for gaming ads, I’m disgusted and don’t want to be inflicted with gambling of any kind. It’s dangerous!

  • Anthony Cole

    In my opinion tax payers are entitled to know what is going on.
    I find myself unable to evade the strongest suspicion that in my view the management of SBS is incompetent. I hope not corrupted.
    One of the strangest things is the amount of program time time wasted by ultra repetitive promos — so repetitive they become highly aversive. I can’t think of any explanation for this other than gross incompetence or deliberate sabotage.
    SBS TV has been so degraded by non program material that unlike formerly, nowadays I seldom watch it.
    Last night while viewing on SBS a program I wanted to watch I turned off the TV because I could not put up with the adds & promos.

  • Sue Edmondson

    I have come to appreciate a lengthy break during viewing from 7-9.30 but not so many.

  • Roe Sybylla

    The repetition of ads is maddening. Yes, we got it the first time! It is very wrong that our governments do not fund public broadcasting properly. Why ever do we not have a national lottery to help fund such good causes? The British one supports many wonderful cultural productions.

  • Greg Tenni

    Not only the number of ads, but the repetition of the ads – especially promo ads. Why do we need to be told about an upcoming SBS program 17 times in the one hour??!!?? Totally ridiculous.
    Also, the foreign content of SBS programs has become heavily skewed towards US content. From US cooking shows (appallingly bad and unhealthy!!) to news (totally boring and irrelevant) – 8 hours of Trump per day is far too much for anyone, and as for Biden or the US elections – YAWN!!! Change channel!.
    SBS is only a faint shadow of what it was becoming 20 years ago. Gone is the vision of Asian internationality; China is only portrayed as a bogey-man, Eastern Europe only gets a mention at World Cup, Eurovision or TdeFrance times. The world has shrunk to the USA and its allies.
    SBS needs a total revamp. Because of the weight of US content available on commercial channels, I would like to see SBS become USA-free as a first step towards correcting the balance. It needs to become truly a-political and more concerned with compassion and mercy, as a correction to the violence and abuse so heavily flogged on commercial networks. We need a truly SPECIAL Broadcasting Service.

  • J.Baird

    Further to the complaint, SBS did not reply, but did seem to remove the ad from breakfast period and at other times for a few days.

  • Ralph Douglas

    The number of ads makes some programs almost unwatchable but the repetition of promos, even for programs that are weeks off, is mind numbing.

  • Cassandra Kavanagh

    The worst thing about the adverts is they are so repetitive and while watching one program you can be interrupted by the same add several times and often back to back(which is even more annoying) Why would you begin the SAME advert again just after showing it ? Worse still the adverts seem placed just at the moment of tension or suspense during the movie or episode.I think adds are best placed just before the program begins and just after it and if you must place ads I guess one in the middle is acceptable ,but that is all.

  • Paul Pattie

    With so many viewers loathing ads, how can they possibly be effective? Certainly a turnoff for us. Even the ABC has excruciating cross promotion of programs. STOP aiming for lowest common denominator.

  • Many ads before the end of Tour de France!!

  • I hate gambling ads and ti hate he way Lots of ads scream at you for attention. Like many others, I record programs so I can skim past advertisements.

  • Susie Crick

    SBS was my favourite broadcaster until they started with the excessive advertising.
    I find the frequency of ads disruptive to my viewing pleasure.

  • Geoff Pollard

    Get rid of the gambling advertising.

  • Shane Kennedy

    It was a sad day when SBS was forced to air ads. Initially this was restricted to in between programs, which was bearable. But now it is totally disrupting viewers pleasure. We rarely watch commercial channels because of the advertising and SBS is now moving into that arena too. Only its superior programs have kept us tuning in, but that won’t last as we move to online programs more and more. SBS should be fully funded.

  • Wendy Oliver

    The ads make me so angry that I will not watch SBS in real time anymore. I prerecord and fast forward the ads when I watch the recording.
    I understand that SBS needs to generate funds but why not have the ads before and after the programs.

  • John Roberts

    Can’t we go back to having the ad breaks between the programs? The increasing interference is making SBS unwatchable.

  • Anne Cameron

    Anne Cameron
    Please ensure the SBS continues to provide the excellent coverage we have come to expect BUT without commercials. I am willing to pay for this service as it is one of the two channels we actually watch. Both the ABC andSBS need to be commercial free, they are essential services to our nation as demonstrated during this past horrific year.

  • David Hutchison

    We are choosing not to watch SBS because of these ad breaks. A pity really. Many breaks are just so repetitive (same ads) and are timed to break the flow of programs at critical moments. How pathetic. Also it is obvious the volume goes up during adds. I would be happy to pay for On Demand stuff.

    And whow can we thank for starting this, Little Johnny Howard. What a towing intellectual he is.

  • Stephen Morey

    Advertising is poisonous, nasty and unpleasant. It makes SBS unwatchable and I am no longer able to watch it except where these appalling advertisments avoidable.

  • Janine Cowie

    In general there are too many ad breaks, with in-program ad breaks being the most inappropriate and annoying.
    It’s irresponsible to have gambling ads.

  • Robert Money

    Please no gambling ads

  • Peta Landman

    SBS has a role dictated by a charter and should be adequately funded to do this.

  • jane smyth

    In our house we are missing quality programs on SBS because we find the ads too disruptive. Our annoyance results in advertisements having a negative effect. Once we were devoted SBS viewers but now we watch SBS World News only. Can we only dream of adequate government funding for SBS?

  • Bud

    I especially object to the subject of many of the ads; and, at times, the presentation of those ads. SBS produces outstanding content, interrupted by too many poor quality advertisements.

  • M Blandon

    Way too many repetitive adds and promos inserted into program run time and it is self defeating as I simply turn over to another channel or mute the sound and ignore the dross if I haven’t recorded the program and skipped past the muck being shoved out.
    It’s not just the fact that adds are played in program run time it’s that they insult the makers of those programs. I liken it to having some ‘fuller brush man’ knocking on my door every 15 minutes, and that would get a very brisk EFF OFF.

  • Cesar Roberti

    F–k the ads!

  • Barbara

    SBS has become almost unwatchable with the number of ads and promos. Went from a favoured broadcaster to a hated one because of the excessive advertising and promotion. By the time a promoted program is aired one is so thoroughly sick of the promo there is no wish to watch it. We no longer do.

  • Georgia Kardaras

    Advertising needs to be culled big time as it is affecting the quality of SBS TV. Makes me want to tune out, instead of tuning in.

  • Helia

    Apart from news I now only watch SBS programmes that I’ve pre recorded. This enables me to skip the ads and promos but it is annoying and disruptive. There’s no clear demarcation to re introduce the programme I’m viewing.

  • john bethune

    I am visiting from the US, even though australian. SBS is a breath of fresh air in a stale media environment. Along with the ABC these networks should be cherished and fully backed as public necessary items. Essential to keeping the bastards honest and the people well informed about the world and Australia. Re-instate funding, otherwise this country will end up just like the US with no public media and an ignorant population, easily manipulated. I don’t think most Australians realise just what they have got in the ABC and SBS. Jems!

  • Chtistine Schiansky

    I watch SBS on my computer and all the ads chew up my downloads.

  • Malcolm Wallace

    Having answered in the affirmative to the three questions, I acknowledge that the problem lies in the cuts to funding that have been applied by Coalition Governments. They have an ideological hatred of the ABC & SBS. Pressure has to be brought to bear on them. But good luck with that. They have a tin ear in such matters.

  • Lorine Marsh

    Too man
    y ads

  • John

    Far too many ads and worst of all, Gambling advertisements! Unacceptable for our public broadcasting service.

  • Rae

    Because of the excessive and frequent advertising I now record my favourite programs or watch SBS On Demand, Still the best free to air channel, with the most reliable news programs – long live SBS

  • Cheryl Montgomery

    Besides the fact of there being too many ads on SBS the positioning of the ads within the programming are awkward and annoying!

  • Claire Ward

    I generally end up turning off the tv as I get so frustrated by the advertising!
    Please bring back our ability to watch great content without the insult of the constant ad breaks!

  • Maree Donavan

    If the ads were run at the beginning & end if would be very much better. Most of us don’t watch them anyway. Interrupting programs to run your own promos is infuriating.

  • Jim Sharples

    SBS was supposed to be commercial-free. MUCH prefer it that way.

  • Caro Felton

    Hate the sneaky ways of showing ads by banner runs near station logo and condensed scrolling of credits (I often want to find out cast and other production details) on split screen so that promos and ads can be shown at same time. So annoying that I will read a book instead!

  • Andrea Day

    So frustrating, so sad that SBS is now so irritating to watch. Like some others here, I would prefer that ALL ads are screened on a half-hourly basis or less – I seem to remember that when SBS first went commercial, we could actually see a complete program UNINTERRUPTED by ads! However, I don’t believe that SBS should have to rely on commercials at all, and the frequent repetition of so many does no more that encourage me to AVOID the products.
    And surely we don’t need quite so many repetitious and therefore boring promos either!

  • Neville Hunter

    The repeats and quality are such one would conclude it’s only to force viewers onto the commercial channels as an escape.

  • Rhonda Attwood

    Please, please at least stop the gambling adverts. Gambling in Australia is as destructive and pervasive as guns are to America.

  • Edgar Slinger

    The main reason that I only rarely watch S.B.S as I refuse to watch ads

  • Kaye McGrath

    Watching the World News now with self promotion adds constantly, make it so frustrating that I go from ABC to SBS and then stick to the ABC to watch the rest of the news.

  • Anne Lanham

    SBS should be fully funded by the Commonwealth Government, and should not need advertisements. It is a Special Broadcasting Service for the publc.

  • Bruce Hellyer

    I used to watch SBS streaming dramas, movies, etc., but do not use it any more because of the excessive intervals/breaks for advertising. I cannot fast forward through the breaks – very annoying!

  • Stuart Spark

    I’m not unhappy to have ads before and after a program, but program interruption for ads is a no-no.

  • Denese Oates

    SBS is essential, ads or not.

  • Joy Kitch

    The now excessive number of ads on SBS destroys the excellent dramas particularly.
    Flow and tension of a drama is broken.
    Very disappointing. If ads are essential to the financial viability of SBS what happened to the idea of placing ads at the end of programs ?
    And why gambling ads are allowed confounds me !!!

  • Melinda

    The same ad is replayed numerous times for one show, drives you insane, totally unenjoyable.

  • Furry 12

    I don’t mind the ads. There are far fewer than commercial stations, and I use the time to fetch a cup of tea/wash up etc. It’s healthy to have something that forces you to get up and move away from the TV several times an hour.
    If the alternative is fewer programs with local content, fewer interesting series because there’s not enough funding, then I say keep them. The only thing I would suggest is no ads that shout at you (eg Haggle etc). That forces me to mute the TV, then I always miss the first few minutes when the program returns.

  • Pauline Aw

    Unfortunately, our lives our governed by business models largely about increasing profits! And the excessive time used on advertising on SBS exemplifies this. Who is the SBS really serving?

  • niall reidy

    With the current conservative war on public broadcasting it is not surprising to at least suspect that a campaign to annoy, disgruntle and finally enrage SBS viewers is in full swing. This is easily achieved by regularly providing frustratingly ill-placed interruptions to programmes. Ultimately, the apparent aim here would seem to be to so enrage SBS viewers that they abandon the channel altogether and so provide ‘justifiable’ grounds for its sale to commercial interests.
    Heigh-Ho, another petty ‘triumph’ for neo-liberalism.

    Why not go back to charging the public a licence fee (or something) and dump the advertisers altogether?

  • Judy Pople

    Let the commercial stations have the ads & return sbs to its original form.

  • Tove Melgaard-Lerche

    I would really like to see the public funding of both SBS and ABC, as there are already sufficient platforms for commercial advertising. More than enough. Ads invade out lives as soon as we access any internet service, including in-app advertising in games for children, there should be some respite, and public broadcasters preform an important function outside of this heavily biased world of commerce. SBS on demand has the most annoying repetition of unwanted ads, as soon as one finishes , the same one immediately runs again, and again.

  • Robert ELSON

    I have noticed a significant increase in advertising and promos on in the year on sbs. It’s like a commercial channel.

  • Lyndell Kohut

    We have been avid viewers of SBS since it’s inception. However we have been recording programs since advertising started and these breaks even in recorded programs are becoming longer and longer to get through, even on fast forward. The program guide will say the program takes 90 minutes and yet it will only really be 55 minutes. The rest is ads. Gambling ads should not be shown. What a shame that this once wonderful channel that welcomed news and entertainment from across the world should be so debased.

  • Felicity Adams

    While I agree there are too many ads and promos, I think SBS has fantastic documentaries and dramas. The evening news bulletin is far superior to the ABC’s as there is much more international news. If funding has to be raised this way, so be it. I would not want their programming to change. I find the ABC’s promos and songs even more irritating.

  • Carmel Oxley

    SBS, you have lost me due to the constant interruptions to programming.

  • Ben

    I can’t stand how SBS Ads interrupt important moments in a program, completely unstructured.

  • Susan Williams

    I rarely watch SBS because of the ads and promos, unless there is a program I really want to see (and even then I often tape it)

  • Susan Henderson

    Would prefer just a long ad break at the end which includes promos for your SBS shows. No gambling adverts ever and minimal junk food please. I mostly watch ABC with no ads now.

  • The greatest deception of our times, marketing! Treating us and addressing us like we were mindless mugs, as we should all feel the same, suffer ailments, in the same way, having to have the same desires, the same needs and wants and hopefully believe in the same nonsense, or better be equally ignorant. It just makes the production planning so much easier, and you don’t even need to have a communist-style dictatorship when apparently “everyone” used to want what the system told them to want. What is the difference here? We are just using more colours and seductive voices! The disturbing thing is the punters get sucked in, having forgotten their individual desires.

  • Tony Llewellyn-Jones

    Did not the original legislation restrict SBS Management to commercial breaks at the beginning and end of programs ONLY?

  • Ed Davis

    SBS makes a most important contribution to Australian media. It should be funded by government and advertising should end. The cost to the taxpayer is tiny in terms of the money spent on SBS as a proportion of government expenditure.

  • Karen McVean

    Dear SBS, you have some of the most interesting and excellent content from across the world to watch. Yet, the formula of ad breaks has made tuning to any show unsatisfactory and has lead me turning off SBS. I think twice about watching SBS. Its a deep shame and unsustainable for us viewers who want to engage with SBS. You are alienating viewers. I don’t watch SBS for the ads,I watch for the great content.
    My wish is for a better flow of programme viewing with less ads.

    thank you

  • Brian Crozier

    Advertising is not consistent with SBS’s mission and advertising of gambling is immoral.

  • Janet Foote

    Please return our SBS to its original and legal format.
    Ads denote commercial information and commercial or other interests whether it’s for private organisations here or overseas or SBS itself and those interests expect to receive some return. Like Belt and Road arrangements there’s always a return expected which may not be in the original plan and is open to manipulation.
    These forces seen and/or unseen, have the potential to operate outside SBS even possibly outside Australia diverting our wisely created original positive benefits for a socially integrated, equal and happy society from SBS to less positive results. At this time Australia was known worldwide as a most successful model of positive integration of a large migrant population.

    SBS was created by the Australian people with our taxes through our Government representatives to harmonize our large new migrant population providing TV programs to their interests and needs. SBS was originally wisely designed for successful integration and it’s positive charter should not be overtaken by the interests of commercial and/or other entities.

    Finally the SBS is being used for such things as gambling advertising which is very far from SBS’s original successful concept of operation. Certain sections of our new population are particularly susceptible to gambling and find this encouragement to gamble destructive and anti social particularly whilst settling into their new country. Our wisely organised SBS has had its original charter diverted towards a negative outcome.

    Our SBS created to particularly assist and include migrant assimilation was strongest when it was free to do so uninterrupted by ads a day their resulting forces and interests. Stemming from this came a greater knowledge and international understanding for all Australians and positive image for Australia throughout the world.

    Through our elected Government representatives directing our taxes to benefit Australian society on the Australian people’s behalf SBS helped create a happy egalitarian environment the envy of the rest of the world for social acceptance and successful integration of large numbers of migrants. Thus promoting our national characteristics in a positive and beneficial manner worldwide.

  • Carol van Gelder

    Too many adds and too repetitive e

  • Mary Lancaster

    SBS has really good programs but I rarely watch them because of the advertisements

  • Ian Newman

    Both SBS and ABC require large, increased public funding so they can serve our community well.

  • Stan Vanleeuwen

    There are definitely too many ads. SBS is not just another commercial station. Gambling ads shouldn’t be allowed anywhere.

  • Anne Watson

    Sometimes it is hard to tell if it is an ad or part of the program, really confusing with no natural break in the program, and then the same ad repeated again within the same break.

  • Mark Pages

    Lets keep our SBS without an oversupply of advertisements!

  • Nic Williams

    SBS is NOT a commercial network. Leave it as it was intended to be – ad FREE!

  • Annie Dearnley

    The less intrusions the better please!

  • Maggie Lowe

    SBS is a necessary part of life and a welcome refuge from the hype of commercial tv. which treats viewers as morons
    Gambling ads are disgraceful and no amount of “gamble responsibly “ will stop it expanding with such frequent airing.
    I look to SBS to give me good quality viewing and to be treated like an intelligent person, using proper grammatical English, not the Americanization style which is changing the language our younger generations are using.
    Our public broadcasters need proper funding so they can provide the service they are meant to.

  • jennypetherick

    Too many ads at present disrupting shows we want to watch. Leave the ads to commercial channels.

  • Margaret Olah

    I enjoy watching ABC and SBS because there are fewes breaks, but lately there are so many adds on SBS with gambling and double-ups and promos in the same break it’s hard to consentrate on a great movie on 32. Please, give us isolationists better viewing.

  • Kim Lake

    As so many others have commented here, I watch SBS less and less these days, not because of the lack of quality programs but due to the unceasing, intrusive and frequently inappropriate advertising that now appears to be standard operating procedure. Importantly, at a time when many Australians are in difficult financial straits it’s totally irresponsible to be promoting gambling at any level and I’m also tired of the endless ads for life, funeral and other insurance interrupting mid program. If viewers want this information 99% would be quite capable of searching out what they need to know without this constant prodding by commercial interests. If SBS (and even the ABC) doesn’t take notice of what its viewing public is saying, then perhaps it will simply devolve into one of the dreadful commercial channels and we’ll be left with no quality television and no choice whatsoever – what a sad day for Australia. I would be happy to pay a fee (similar to Netflix) if it meant that we could be spared this incessant bombardment which has turned SBS from the quality station it once was into an endless stream of advertising with the actual program awkwardly slotted in to suit the advertisers. Thank you for providing this option for comment so that SBS can begin to understand what viewers really think – now if only SBS will listen and act we’ll all be better off.

  • Eva Domsek

    I understand the commercials were introduced on SBS because of Government cutbacks. The frequency and quality of commercials reminds SBS viewers of privatisation taking over another successful public asset.


    I understand that television services cost money and have to be paid for some how. If the government does not see a need for a multicultural broadcast media then maybe SBS has a responsibility to fund itself in a way that fulfills its’ Charter & it sees as legitimate and appropriate. Have not been watching as much television since the advent of Covid19, have developed other pastimes and its has been citrus season so have been making marmalade!! I police my watching, using a TV weekly guide to plan, watching mainly documentaries, not just room filling eye fodder!

    Bad news, however comic from some quarters I find depressing so have been limiting my exposure, my mental health is more important.

    Must say I totally agree that the betting ads are inappropriate particularly at a “family viewing” hour.

    Shelagh Kemm

  • John

    I agree, too many and inappropriate ads reflecting the Coalition campaign to defund all that’s good about Australia.

  • Linda

    No gambling ads. See that same one for sports bet over and over. Tried watching The Salisbury Poisonings live to air but had to switch to streaming because I couldn’t stand the frequency and length of “ad breaks” on live to air, much better when streaming.

  • Hank Deucker

    It is a rel problem when streaming ones TV, Can’t escape the adds one is even told how many and the duration.

  • Valerie Hadfield

    The adds are so repetitive and so many breaks interrupt the f programme so that it becomes difficult to follow the story line. Special moments can be missed when watching a live event

  • Cheryl Brooks

    WE understand that revenue must be raised somehow to keep SBS operating, but the number and repetition–especially for their own programs–is so irritating as to make one turn off, and especially, not watch the program being constantly promoted. The same ads, repeated ad nauseam, is a pest and enough to make one flick channels to something else! Worse even that the so-called commercial channels.

  • Kathie Lane

    Hi my last comment would have sufficed please put your ‘post comment’ box under the final move I was spam botted – now you’ve l o st my comment!

  • Pauline

    I have started to no longer watch SBS because of the ad breaks, worst than Commercial TV.
    It’s just no longer worth it.

  • SBS is a Service Company, it is paid by the community and should be aware of its first obligation to its public, who are its owners as well! By all means, allow ads to help the service but be cautious about the greedy aspect of this by your staff.

  • Caroline Ford

    Despite the excellent content on SBS, I find myself avoiding watching SBS due to the frequent interruptions., which seem to be ever increasing. Given the choice of streaming services now available to me, I’ve migrated across from my once favourite SBS for options that entertain without irritating me with constant interruptions.

  • Chris Sewards

    SBS used to be a great channel but nowdays I don’t watch it at all due to the commercial breaks. It’s a pity as there is some great content. Same applies for the streaming app…


    Oh for the old days of SBS! I often give up on watching a programme now because the ads are too frequent, too inappropriately positioned and too stupid.

  • Alex Fraser

    Sadly I don’t watch SBS at all anymore because of the ads. I wish I could watch it.

  • Gillian

    Wouldn’t the complaint be better directed at the funding body – the Federal Government?
    It is pretty clear that the reduced funding for SBS and the ABC is causing a deterioration in the quality of these two crucial sources of reliable news and quality programs, and both are under threat from the current national government policies of cutting funds to valuable public assets and privatisation policies.

  • Douglas Ritson

    My biggest problem is not the ads per se because I timeshift most programs. The pre and post break supers and graphics really annoy me. They often interrupt the flow of a program as much as the ads.

  • More program content and less PLEASE!

  • Sue De Pater

    Along with the ABC, SBS needs more government funding, not less. Ads often disrupt my streaming service and the program gets stuck there. We used to only get advertising before and after a program. Would be great to revert to that.

  • Nicole Bannister

    What happened to SBS ? Once upon a time and not that far back, it was the TV channel to watch. Now, it’s become unbearable to follow and stay tuned because of the frequent and nonsensical advertisements. I would prefer to stay with SBS but it’s a hard act to follow. Netflix is a very attractive alternative simply because I’ve found the joy of watching documentaries, series and films without interruptions – that used to be that way with SBS. Some advertising is OK but like all else, with moderation and discernment.

  • Gilbert Webster

    Due to the ad breaks I’m now reluctant to tune to SBS. This is a real shame since SBS has the potential to be much more user friendly than it now is. What really gets my goat is the icessent annoying repetition of the same ad during the interminably long ad breaks. I just switch channels at that stage!

  • yvonne cardy

    I hate the gambling ads on any channel. SBS used to be such a good alternative channel to ABC, offering great multicultural content and now they’ve spoilt it with all the ads and promo breaks in transmission. Give us back our original SBS.

  • Karen Schmidt

    In our overly commercialised world where marketing and hype have become the mainstay of our society, how refreshing it is being able to watch programs with an uninterrupted train of thought – as on the ABC and as once was on SBS. Please have our public broadcasters be a model of civilised living in the Americanised, loud, and short attentioned world we have to endure. STOP ALL ADS on PUBLIC BROADCASTERS!

  • Paula Wilson

    There are too many ad breaks on SBS. The repeated ads are especially annoying. Sometimes I just mute all ads. I tried to put in a complaint but the process looked too complicated and gave up.

  • Melody Kemp

    Actually the ads have a reverse effect on me. I go out of my way to not buy one of the products as I am so irritated with the anodyne advertising. Films in particular, should be sacrosanct and a moment of huge drama suddenly split by an adult peaching health insurance. I used to value to overseas news as I work mainly outside Australia.. but even that pathetically thin, making way for football and other sport. Can those of us who resile from sport also have an untainted station?

  • Rhonda Prescott

    ABC and SBS are essential public services that should receive adequate public funding. Dismayed that the SBS now has to run advertising.

  • Paul Hassall

    Some programmes are so broken up with advertising the continuity is compromised. The same add over and over during a single programme is very tiresome. Gambling adds really!

  • freoboy

    if the various governments stopped reducing the funding we wouldn’t need them, but if they are a necessity then let us go back to the original placement of ads, in between programs

  • Carole

    SBS is forced to advertise because the current federal government continues to ‘defund’ it.
    Advertising on the multicultural SBS should not be necessary. Originally it was solely funded by the federal government (I think that is correct).
    I watch SBS for international news that is not covered by the commercial TV stations.
    SBS PLEASE remove all gambling advertising.

  • Marie Connellan

    SBS needs better funding.

  • Melody Kemp

    Actually the ads have a reverse effect on me. I go out of my way to not buy one of the products as I am so irritated with the anodyne advertising. Films in particular, should be sacrosanct and a moment of huge drama not suddenly split by an adult peaching health insurance. I used to value to overseas news as I work mainly outside Australia.. but even that is now pathetically thin, making way for football and other sport. Can those of us who resile from sport also have an untainted station?

    Edited copy

  • Penelope Langmead

    The advertising is way too frequent and also cheap and nasty. It’s like watching a secondary commercial channel after midnight. Dodgy repetitive insurance, continence products etc
    If you’re going to have advertising then have some pride in getting “decent”, creative advertising that might even relate to the program. And don’t assume that your audience all need continence products, or aren’t intelligent enough to already have insurance, or never buy cheap and nasty insurance off a tv ad.
    I don’t want to order underwear on line, hear about products to get my joints mobile or order funerals or insurance with just a phone call.
    I might be inspired by travel ads, new food/beverage products, coming festivals, events, even animal care, environment care ads.
    If you’re going to advertise go back to your charter of frequency and take some pride in getting some quality ads.
    The only ads that seem to fit in suitably are with quiz shows and cooking shows, where info assumes they are created for both public broadcasting and commercial formats.
    You can do better. So much better.

  • Iian Denham

    Obviously the government cutbacks have caused the necessity of commercials, however the plethora of cross promotion exacerbates the situation and needs to be limited.

  • Mike Patto

    I agree that SBS has lost a lot of interest as a result of excessive adds. The SBS has always had a marvelous role in looking at countries outside of Australia. No other Australian network specifically does that. OK, so they have to make money to spend on new programming and government is constantly cutting funding to SBS and the ABC. If adds have to be included for additional revenue, how about doing what some other countries do and put all the adds in one sector at end or beginning of a program.

  • Margaret KNITTEL

    Thank you for the gathering of such detail. The day-to-day experience documented and the outline of some efforts to bring these concerns of the viewing audience to the awareness of the decision-makers and managers is great work.
    I add my opinion that Both commercial and SBS self-advertisement ( program alerts) have become too intrusive.
    The SBS should have been kept free of commercials.

    Please continue your efforts for the provision of a truly multi-cultural, Australian-informed broadcaster, as was/is what I expect the SBS to be.

  • Evol McLeod

    The commercial ads and promos on SBS are repetitive and immensely disruptive. Ads promoting gambling shouldn’t be aired; there are ethical considerations in promoting a potentially destructive, addictive activity. We are great supporters of SBS but resent the increasing number of ads. Given the role SBS plays in multi-cultural Australia, increased government funding would seem reasonable.

  • june coleman

    Yes. Please give us back our original SBS with wonderful programs and with very limited advertising and at appropriate points if advertisements ensure funding.

  • Catrine Berlatier

    There are far too many ad breaks which make te programs unpleasant to watch. Furthermore I am convinced these ads contribute to the obesity epidemy. Many people get up and to avoid watching them and take the opportunity to get something to eat.These ad breaks should be consided a health hazzard and banned. Some countries have ONE longer ad break ONLY in the middle and at the end of the program. Why not consider that if there must be all these ads

  • Jeffo

    I disagree with ads – period. But given the current government position on public broadcasting funding, they have to do something. As a result (I like to think…) is that the quality of programming on SBS is far better than it was before advertising.
    To those that say its excessive, have you watched the commercial channels? Or even the ABC? Useless self-promotion. Ads for programs we are never likely to watch because the ones they promote are CRAP!
    We NEED a feedback system that tells the relevant channel we have just switched off!

  • Marie harper

    SBS is becoming a basketcase — really tragic because before commercialisation it was world class. I tolerated commercials for the first couple of years but as it’s become progressively commercialised, I’ve given up and I don’t watch SBS any more.

  • Mary Mortimer

    I can’t watch films on SBS. Ads interrupt the flow of a film. Ads should be banned altogether on SBS (a public broadcaster!) – especially in films

  • Hazel Scott

    It is annoying watching a film for instance with the ad breaks. It is impossible to fast forward them

  • Kay Abrahams

    Our solution to the excessive ads on SBS is to mute them. It disgusts us that a once-credible SBS has lowered its standards so much that it accepts money for promoting gambling.
    We watch On Demand more than the usual programs.

  • Dave Dearnley

    I hate ads. I have to record shows I want to watch so I can fast forward through the ads.



  • Judith Kenny

    So many ads is a disincentive to watch SBS

  • Lynne Marlow

    We can’t stand the number of repetitive commercial ads that we are bombarded with on SBS, sometimes the same add is even played twice during that break. Now we record the programs we want to watch so that we can skip the boring, excessive adds which are intrusive and extremely irritating.

  • Rolly

    It is a political/commercial plot to reduce the value of the service so that reduced viewing numbers can be a justification for further funding cuts and/or sale to private interests so that they can *improve* it.
    (Pardon the sarcasm, please.)
    The same appllies, in principle to the ABC: reducing funding reduces content quality which in turn reduces viewing figures so justifying further cuts to funding etc.
    Deliberate “Death by a thousand cuts” philosophy.

  • Dianne

    Far too many advertisements. Infuriating when same ads repeated over and over.

  • Therese Pinson

    I mostly watch only the ABC or Netflix due to the excessive advertising on SBS.

  • Bernard Ollis

    There are too many intrusive ad breaks on SBS.

  • Lesley

    When ads were first run on SBS they came BETWEEN programs and never DURING programs…what happened to the initial promise that ads would not interrupt a program?

  • Claude Tranchant (Ms)

    Too Adds and too repetitive one

  • Betty King

    As the government is apparently trying to get rid of the ABC and SBS the obvious course is to bombard people with ads. Even their new aim of putting more ‘typical’ Australians on the ABC is probably part of their drive to get rid of SBS by moving this content to the ABC. As the ABC does not allow right-wing propaganda to go unchallenged and presents a balanced view they are gradually disposing of the ABC’s more experienced and respected journalists and replacing them with
    younger journalists who can be moulded into their image. We need an answer to this process to fight the gagging of the ABC and destruction of SBS by subjecting us to ads.

  • Claude Tranchant (Ms)

    Too many adds and too many same adds on and on and on

  • Nic Quittner

    SBS has gone to the dogs! I remember years ago when they went the way of adverts that they had to have high artistic content. As soon as they did the ‘Golden Handshake’ with McDonald’s it was straight down the vortex. I have given up watching anything on SBS after a continuous run in with their complaints dept. Watching On Demand through my Macbook Pro I experienced the same advertisement played sometimes 3 times in a row. It’s bad enough watching it once but 3 times? The complaints dept blamed my computer! How the hell can my computer choose what ads it streams? So to me SBS is history,the corporations through government are being successful in destroying both ABC and SBS.

  • Jo

    We know that revenue is essential and the ads etc being run are against SBS’s charter. It’s time the Federal Government funded the channel and the ads could be less invasive. The only way we deal with it is by recording the programs we enjoy and then fast-forwad the ads.!!

  • Jesse Rumsey-Merlan

    The frequency and volume of ads has significantly affected the quality of SBS programming over the course of my life (now 31 years old, watched since childhood). Forcing revenue to be generated from ads has reduced SBS to almost the same level of distraction and hyperactivity as private-owned as revenue funded free-to-air channels, further reducing the incentive to continue watching. Wilful neglect by successive governments to undermine the quality is obvious. Only the saving grace of non-English language news and occasional good movies redeems it.

  • Marion Beer

    I do not watch the utter rubbish, ie reality shows and so-called lifestyle shows, telemarketing channels etc, so ABC and SBS have formed the basis of my television watching. SBS is now almost impossible to watch because of the ads. Like other viewers, I deplore any ads promoting gambling and they should be banned, like tobacco advertising. Please, please, bring back the old SBS. Because of the Covid restrictions I guess all of us are watching more TV than usual, and the excessive advertising is particularly noticeable.

  • Lbe

    I realise that advertising money helps subsidise the wonderful programming on SBS but exceeding the time/hour again and again is making SBS less appealing for viewers.

  • Ann

    All these ads are ruining the viewing. Have an hour of ads at a designated time and people can watch or avoid.

  • Maureen Todhunter

    Commercial advertising on SBS, as designed, disrupts viewers’ attention to program/film. For all SBS viewers who I know, it significantly diminishes their viewing pleasure, their learning and overall viewing experience.

  • Michael Cox

    The ads on SBS On Demand are so infuriating we have just about given up on it. If you need to ‘rewind’ a program, or go back to check a previous episode, or go back to where you were, you have to sit through the same ads at length all over again. Infuriating! There are some great programs available but On Demand is becoming almost unwatachable.

  • Paola

    If you have to have so many ads, why don’t you do it like some european channels where they let you watch half an hour of a program,then have 10 minutes of ads? This gives people time to settle into a program without getting agitated every 5 minutes.

  • Pete Dingey

    Robert H Birch put it exactly…. Please give us back our original SBS and leave the heavy advertising to the commercial channels, as was originally intended. SBS is an important part of Australia’s evolving culture, and the country would benefit from as many people as possible being exposed to its content. But with ads and promo breaks ruining the experience, the audience will only dwindle and opt for other content providers.

  • Rosemary Clark

    SBS is becoming unwatchable because of the constant interruption of programs, carried out with a total lack of sensitivity, often to promote their own programs ad nauseam (so presumably not even earning money from them). Very disappointing and anger inducing.

  • Mike Freeman

    SBS ads are too often, repetitive, boring and for the most part of no interest whatsoever to me. They also do not cue well. Often a programme freezes after an ad, and then you have to start again, getting another rounds of ads as a punishment. Quite often, I simply give up and miss out on the excellent offerings that SBS has. While SBS could certainly do a better technical job, it’s not their fault that they need to put out so many ads to keep afloat. This sheets home to mean-spiritedness on the behalf of the people that refuse to provide sufficient funding for a service that tries hard to decently serve the public. Thank you.

  • Barbara Brown-Graham

    SBS was right up there at the top of the television stations — not just in Australia, but in our world..and I have lived in the UK for the past 6 years so I know good television!!!
    Please do not sacrifice the quality and the intercultural experience that you offer to the god of commercial greed! Give us back good television!

  • Ads and the frequency of them have ruined the SBS experience for me. I rarely watch it now. I hardly ever watch the commercial channels for the same reason, apart from the fact that their program content does not generally interest me.

  • Luke Selleck

    SBS must obey the requirements of the SBS Act and the federal government should provide the funding it requires to do so.

  • Marlene Rouse

    I agree with the above comments. Watching a movie on SBS has become unbearable with so many ad breaks. What happened to the Charter of SBS? This reliance on commercial advertising should not be allowed.

    Glad to be given the opportunity to comment. So sad our Government does not adequately fund SBS or the ABC.

  • Gary Files

    Assuming that neither of the public broadcasters will be funded properly by this present government, I suggest that the ads they assume they have to have on SBS be kept to a minimum and not repeated. The same ad, be it for a programme or a product is stupidly repeated, often over and over on ad breaks. We are not idiots out here in Viewer-land! — Why not follow the European method of showing ads – by having them at the end of a programme and not interrupting the flow of what is being watched – often at the very worst time in he plot. Most of all I would love SBS to go back to it’s original format – without ads. I also have fears for the ABC with their continual and annoying promos for programmes – one feels that they are preparing us for commercials. I lived in Canada for 15 years and can assure my fellow viewers that the poor old CBC didn’t do any better with funds or programmes from having to show commercials. It was still hounded and kept short of funding – especially by the right.

  • Colin Stephen

    SBS used to be a place of quiet uninterrupted piece where l could be entertained and educated. Now it’s like watching an awful commercial television station so l avoid it, which is wrong because l shouldn’t have to. Where else can you get such a diversity in culture? Stop the ads!

  • Graham Donnelly

    SBS as a public broadcaster should be completely government funded.

  • Narelle Moody

    We need to return to public funding of our public broadcasters… accepting betting ads is a disgrace…We are turning off television more and more because of the advertising.

  • Stephen Rogerson

    A single ad break per hour show, and some ads before it begins, would be a better solution. Often it is the same ads time and again including over multiple episodes, which I find self-defeating.
    Whilst I too object to gambling ads they are everywhere including especially in our sports telecasts and sports arenas. SBS is a small part of a bigger problem in this regard

  • Tracy Malone

    The streaming ads are hopeless. Many times they crash the ap and I have to restart and watch all the ads again. It detracts massively from the viewing experience.

  • Jason

    SBS on demand seems just as bad and it also stalls sometimes trying to play adds which is super annoying as then when you reset you have to re-watch all adds again to get to where you were up to.
    On SBS movies I sometimes feel like I am continually watching adds.

  • Tamas Pataki

    SBS was once an enjoyable experience much of the time. One could watch a quality movie meditatively and with concentration. That is no longer so. A great disappointment.

  • Jack Cannon

    I just don’t watch SBS anymore. It isn’t any better than commercial tv.
    I particularly dislike SBS on-demand – same ad bashing format and I also dislike having to ‘log-in’ and give my email address etc. so I don’t.
    It was an absolutely wonderful TV format before the Liberal government began bashing it and the ABC.

  • Alice

    Too many ads. I used to only watch ABC and SBS partly because of the fact that I wouldn’t be bombarded with ads. Sadly this is no longer the case. SBS often replays the same ad twice in one break. Often it’s the same one over and over during a program.
    SBS should be ad free.

  • Dr Barry Dale

    I am completely fed up with the commercialisation of SBS.
    This a consequence of years of coalition governments and their constant attack on public broadcasting.

    SBS is a poor copy of the commercial channels

  • Peter Lipscombe

    When SBS went commercial one of the main selling points of this tragic betrayal by government was that there would be no advertisements during programs. Surprise surprise look how Neo-Liberal commercialisation has once again wrought destruction.

  • Joan

    Far too many ads. These have changed SBS for the worse

  • Linda Clark

    We too have decided to watch less on SBS because of the constant advertising, especially because some of those are questionable,

    Becoming far too difficult to watch, even on SBS on Demand.