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When the 1991 Parliament incorporated the phrase “natural program breaks” into the SBS Act it intended the placement of advertising on SBS television would not disrupt programs, that SBS not present itself like a commercial broadcaster and that “natural program breaks” would be restricted to:-
- Mr SMITH Liberal half-time in a soccer match … in effect what will happen is that advertising will top and tail programs
- Sen ALSTON Liberal natural program breaks, one would think that it is not too difficult to identify … clearly the half-time break in football and other sporting programs is a fairly common occurrence. The topping and tailing of programs so that good quality films are not massacred by advertisements is something that most people will readily identify with and recognise the breach of very quickly
- Sen COLLINS Labor natural program breaks will be so unobtrusive on audiences as to be almost undetectable
- Mr LEE Labor advertisement–at the beginning and the end of the sponsored program. In that way the viewers were not disturbed and were not constantly interrupted, as is the case on some of the commercial television programs
- Mr SINCLAIR National let us not try to get the advertising revenue that will make the SBS another commercial channel. If we do, again, that will change its character, and I do not think that is really what we are about
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