PDF version: https://saveoursbs.org/wp-content/uploads/2011/10/A-perspective-for-funding-the-SBS-in-the-2012-15-triennium.pdf
Sent by email to:- Hon Senator Stephen Conroy, Minister for Broadband, Communications & Digital Economy
Executive Summary β a perspective for funding the SBS in the 2012-15 triennium
In late 2006 SBS introduced in-program advertising. Advertisers replaced viewers as the clients of SBS, while viewers became a product to be on-sold to advertisers. Ratings became important. Adjustments were made to appease advertisers. This fundamental change has mobilised a ground swell of electors seeking government funding for the SBS specifically to reverse