SBS re-branded but still has ads. Why?

A few days ago SBS-TV re-branded itself. Their logo changed. SBS will continue to emphasise its commercial approach but with a new look.

This is the second time SBS has re-branded in a little over 12 months. Just over a year ago SBS World News Australia changed the set and adopted a more tabloid and commercial style of news presentation. Long time news presenter Mary Kostakidis ended up departing the broadcaster.

The idea of a multicultural, non commercial public broadcaster is now but a memory of the past. Will there be nothing special remaining?

The re-branding this time

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