Ads to double in SBS primetime

Moves are afoot that could see advertising soon double in primetime programs on SBS but government taking the proceeds of the extra revenue from the increased ads as a payment in efficiency dividends.

Effectively, the current cap of five minutes advertising per hour will increase to 10 minutes.

But an increase in one hour will mean a decrease elsewhere. ‘Ad averaging’, as it is called, is a possible outcome of the Communications Department’s Efficiency Study into SBS that was conducted earlier this year. A draft copy of the Study has been given to SBS.

Currently, SBS retains all

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SBS-ABC merger cuts $43.5m

SBS will have its annual funding cut by $2m each year for the next four years while the ABC will face cuts in the order of $9m per year. Both broadcasters will merge their "back office" operations and eight people at the ABC will lose their jobs as a result. The Budget papers show no reduction in SBS staffing levels.

The cuts to be shared by SBS and the ABC total $43.5m over four years which is equal to a one per cent reduction in base government funding of the ABC

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Free speech law will affect SBS

Last month the Attorney General, Senator George Brandis, QC, said, “People do have a right to be bigots you know. In a free country people do have rights to say things that other people find offensive or insulting or bigoted.” He was defending the Abbott Government’s proposed repeal of section 18C of the Racial Discrimination Act 1975 in the Freedom of Speech Bill 2014.

Section 18C currently makes it “unlawful for a person to . . . offend, insult, humiliate or intimidate another person or a group of people . . .

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haha LOL very funny

As part of its drive to increase Australian content, SBS is offering funding of $20,000 to would-be writers and producers of comedy to make their scripts a reality. The SBS Comedy Runway is a national comedy initiative to find the next generation of comedic talent. SBS has committed to fund and present a new online pilot once a month, every month.

Applicants must fill out a SBS Comedy Runway Coversheet, provide a short breakdown of the proposed concept (no more than one page), attach a pilot script for a five-minute episode, with a brief

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New Codes defy SBS community

When SBS released their new Codes of Practice at the end of February, they ignored 90 percent of viewers by refusing to include SBS’s definition of a natural break, the insertion of commercial breaks into TV programs.

The Codes are supposed to outline the practices and principles the broadcaster follows in consideration of community concerns and the SBS Charter. Should the Codes be breached, a viewer may take a complaint to the regulator, the Australian Communications & Media Authority (ACMA). But ACMA has no power to review any guidelines that are

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