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Précis of a study of 2044 viewers of SBS television on advertising, Charter, relevance and other matters

Earlier this year, Save Our SBS undertook a study of 2044 viewers of SBS television. Those studied came from every State and Territory. More than a third were not born in Australia. The findings of the study form part of a detailed submission to the SBS Community Advisory Committee & the SBS Board. The full submission may be read in HTML or PDF format. Five recommendations are made.

The study found that SBS had not been inclusive of a significant portion of its television (SBS ONE & TWO) audiences, giving preference to advertisers over audiences.

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Media Reform: Impact on SBS

Save Our SBS reviewed the government’s Media Reform Bills Package in relation to SBS.

If passed in its current form, advertising will continue on SBS’s internet service but without any of the constraints that apply on SBS free-to-air.

The package allows online advertising – something SBS does anyway – but provides no mechanism for consumer complaints and in this respect will permit SBS to side step the industry regulator, ACMA. Advertising on SBS digital and online services would not be required to be subject to the SBS Codes of Practice. SBS’s Board would develop digital

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Funding the SBS in the 2012-15 triennium

19 December 2011

Senator the Hon Penny Wong,
Minister for Finance and Deregulation
Parliament House,
Canberra, ACT, 2600

Copy sent to: Senator the Hon Stephen Conroy, Minister for BCDE

sent by post and email

Funding the SBS in the 2012-15 triennium – Executive Summary

Save Our SBS Inc examined the role of the SBS and how it could be funded in the forthcoming triennium including the impact of advertising policies and revenues.

SBS has a unique role in Australian society and an increase in public funding is justified.
Income from advertising as a major source of revenue for

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A perspective for funding the SBS in the 2012-15 triennium

PDF version: http://saveoursbs.org/wp-content/uploads/2011/10/A-perspective-for-funding-the-SBS-in-the-2012-15-triennium.pdf

Sent by email to:-
Hon Senator Stephen Conroy, Minister for Broadband, Communications & Digital Economy

Executive Summary – a perspective for funding the SBS in the 2012-15 triennium

In late 2006 SBS introduced in‑program advertising. Advertisers replaced viewers as the clients of SBS, while viewers became a product to be on-sold to advertisers. Ratings became important. Adjustments were made to appease advertisers. This fundamental change has mobilised a ground swell of electors seeking government funding for the SBS specifically

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Multiculturalism Inquiry

This submission may also be read on the Joint Standing Committee on Migration website at: http://www.aph.gov.au/house/committee/mig/multiculturalism/subs/sub458.pdf

Committee Secretary
Joint Standing Committee on Migration
PO Box 6021
Parliament House
Canberra ACT 2600
Australia
sent by email TO:  jscm@aph.gov.au

Joint Standing Committee on Migration – Inquiry into Multiculturalism in Australia

Introduction

Save Our SBS Inc is pleased to have the opportunity to make our submission to the Joint Standing Committee on Migration[1] on multiculturalism in Australia.

About Save Our SBS

Save Our SBS Inc is a not-for-profit

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