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Why more ads will be bad for SBS

Last December, Save Our SBS was invited to appear before a joint Party Senate Select Committee looking into the budget cuts imposed on SBS and the government’s proposal to increase SBS advertising. Save Our SBS gave oral evidence having made a written submission to the Committee.

Save Our SBS President, Steve Aujard addressed the Committee-

Thank you for inviting Save Our SBS to this hearing.

Save Our SBS has a dual purpose—advocating as a supporter and friend of SBS and also for consumers of SBS. Whilst we put the case for greater public funding for

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Immigration, asylum and Aussies

In June of 2011 SBS broadcast Go Back to Where You Came From, a three part documentary that saw six Australians sent on the reverse journey taken by hundreds of refugees who come to our country. The series generated a great deal of interest in the Australian media (mainstream and social), with comments and reviews on commercial and ABC radio & television, and in The Australian, The Age and on the Amnesty international website. SBS also reported that set new records for online performance on their website. Within

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A chronology of advertising on SBS

by Darce Cassidy

There have been major changes to the SBS since the introduction of advertising, but they have not happened overnight. While the impact was subtle in the early years, the volume and stridency of advertising has grown with time. Previously advertisements did not interrupt programs. They now do. We can chart developments at the SBS since strictly limited advertising was introduced in 1992-3 to the current full-blown interruption into all programs for commercial breaks commencing late 2006.
1992
SBS Managing Director Brian Johns moves programs in languages other than English (LOTE)

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