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Ads to double in SBS primetime

Moves are afoot that could see advertising soon double in primetime programs on SBS but government taking the proceeds of the extra revenue from the increased ads as a payment in efficiency dividends.

Effectively, the current cap of five minutes advertising per hour will increase to 10 minutes.

But an increase in one hour will mean a decrease elsewhere. ‘Ad averaging’, as it is called, is a possible outcome of the Communications Department’s Efficiency Study into SBS that was conducted earlier this year. A draft copy of the Study has been given to SBS.

Currently, SBS retains all

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Skrzynski could have done more

The first two Directors ever appointed based on merit to the SBS Board of Directors were SBS’s Chairman, Joseph Skrzynski AO, and Director, Elleni Bereded-Samuel. Their term on the SBS Board is due to expire next month.

The Skrzynski story

In the lead-up to his five year anniversary, Save Our SBS concludes our series on the historic first ever merit-based appointments to the SBS Board. 

Last month we profiled Bereded-Samuel. Now Joseph Skrzynski

Skrzynski entered the world of broadcasting five years ago with experience as a viewer, listener and financier.

To

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Budget outcome: SBS own worst enemy

There’s been a lot of backslapping all round. If you read SBS’s and Minister Conroy’s media releases about funding SBS in the budget, things could not be better. Offering no criticism, SBS welcomed an increase of a measly "$20 million" over the next three years and SBS’s Managing Director, Michael Ebeid articulated a clutch of corporate speak. The similarity between the Minister’s and SBS’s talk is remarkable.

Looking at the figures and rhetoric, it seems that SBS and the government are happy with the direction and funding model of SBS as public service broadcaster. A

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New law deregulates ads

Although the government withdrew its controversial media reform bills package, the legislation that related to SBS passed both Houses.  

The new law guarantees an Indigenous Director to the SBS Board which Save Our SBS welcomes and incorporates most of the SBS Charter to digital services (online).

In applying the Charter to online, the package did not require SBS online services be "diverse" nor use "innovative forms of expression". These unique Charter obligations will remain on SBS free-to-air but need not apply to SBS online programs and internet only streamed radio or TV services. SBS has four digital

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Media Reform: Impact on SBS

Save Our SBS reviewed the government’s Media Reform Bills Package in relation to SBS.

If passed in its current form, advertising will continue on SBS’s internet service but without any of the constraints that apply on SBS free-to-air.

The package allows online advertising – something SBS does anyway – but provides no mechanism for consumer complaints and in this respect will permit SBS to side step the industry regulator, ACMA. Advertising on SBS digital and online services would not be required to be subject to the SBS Codes of Practice. SBS’s Board would develop digital

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